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Beautiful websites that highlight your goods, employees, and services are a wonderful and necessary marketing tool. However, you won’t make a dime from your website if potential customers can’t find your website online.

Every home furnishing owner I consult knows they need a website, but virtually none know how to ensure their potential customers find their website before they find the competitor’s website. So in this article, I’m going to show how you can practically ensure that your prospects find your website before your competitors do.

Having a general idea of ​​how search engines work is the first step in ensuring prospects can find your website online. Search engines are sites like Google.com, Yahoo.com, and Bing.com. These websites compile tons of data and information and make them manageable to browse through by organizing them by importance to the keyword you typed into your browser.

For example, typing Milford, CT pizza places into your search engine browser will bring you the most relevant Milford, CT pizza places that your search engine has determined are closest to the phrase or keyword you typed in. Because of this, you want your website and The pages of your website match the relevant terms that your target audience uses to search for furniture online.

Understanding how potential customers search online is the second thing you need to understand to ensure potential customers find your website. For example, if a customer is looking for a living room set with a sofa bed, you need to have a web page on your website that is specifically designed for customers who are looking for sofa beds. The easiest way to visualize this concept is to focus on buyer keywords.

Buyer keywords are words that prospects type into their search engine browsers to find places to buy the product or service they are looking for. For example, who do you think is a more serious prospect: the customer entering the sale of sleeper sofas for the memorial weekend, or the customer entering a sleeper sofa?

So if you had to choose between designing a web page on your website for generic sofa beds or designing a specific web page for selling memorial weekend sofa beds, you should choose selling memorial weekend sofa beds.

Google.com also has a feature called Google Places that allows you to create a profile on Google.com that will display your online business profile first when a customer enters a keyword that Google.com deems relevant to your business. Every home furnishing store should have at least one Google Places listing to ensure potential customers can find your store online.

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