Representatives from the Domestic Market Department, Vietnam Retailers Association and organizers pushed the button to start the week.
The week is one of the main activities of the “Pride of Vietnamese Goods – The Essence of Vietnamese Goods” program in 2022 under the Domestic Market Development Project in conjunction with the “Vietnamese Give Priority to the Use of Vietnamese Goods” campaign in the period 2021 – 2025 .
Under the motto “essence of Vietnamese goods”, branded products with national and global quality are prioritized and widely introduced through the program.
Le Viet Nga, deputy director of the domestic market department of the Ministry of Industry and Trade, said, “Hopefully consumers will have plenty of opportunities to shop and consume high-quality Vietnamese goods when the New Year and Lunar New Year is over. nearby.”
According to Ms. Nga, in implementing the campaign for the Vietnamese people to prioritize the use of Vietnamese goods, companies across the country have regularly connected and cooperated from production to distribution and goods movement to commodity trading. As a result, the supply network is organized sustainably and nationwide and will not be disrupted even during the Covid 19 outbreak.
Mr Le Van Liem, Saigon Co.op’s Northern Area Manager, said Vietnamese goods are always prioritized for display in the chain’s supermarkets. “We have dedicated a space to introduce Vietnamese brands and treat every supermarket as a home for Vietnamese goods,” he said.
Delegates visited the stalls in the supermarket where the event took place.
Statistics show that Vietnamese goods make up 90% of the structure of this supermarket system. In addition, Saigon Co.op also participates in the “Vietnamese Commodity Proud” program every year as one of the biggest highlights for domestically produced goods.
In response to the Pride of Vietnamese Commodities Week, many key products will be promoted and discounted during the event.
At the end of the ceremony, the delegates pressed the button to start the week “Pride of Vietnamese Goods – The Essence of Vietnamese Goods”, with a wish that supermarkets and shops across the country give priority to the presentation of goods to attract consumers and to buy stimulate Vietnamese goods.
Earlier, also as part of the 2022 Vietnamese Commodity Identification Program, the Ministry of Industry and Trade held the “Pride of Vietnamese Commodities – The Essence of Vietnamese Commodities” festival at Dong Kinh Square from October 28 to 30. organized. Hoan Kiem Lake Pedestrian Street, Hanoi with the participation of nearly 100 units.
The “Vietnamese give priority to the use of Vietnamese goods” campaign has been running since 2009 to encourage enterprises to produce many high-quality and competitive Vietnamese goods to meet domestic consumption needs and export.
In the past 13 years, the Ministry of Industry and Trade has carried out many propaganda programs to mobilize people to give priority to the use of Vietnamese goods, while studying mechanisms to help companies invest, produce and deliver products and goods of high quality.
The share of Vietnamese goods with strengths in the modern domestic distribution system ranges from 80% – 90% and over 60% in traditional markets.