TSKH. Phan Xuan Dung, President of the Vietnam Union of Science and Technology Associations (VUSTA), emphasized this message at the Vietnam Trust Program 2022 organized by Vietnam Economic Review on the afternoon of December 7th.

As a speaker on the program, Dr. Phan Xuan Dung said that Tin Use Vietnam is an event focused on collecting consumers’ opinions on product quality and after-sales service; The choices and future intentions of consumers in purchasing and using services and consumer goods by the Vietnam Economic Review publication system.

In 2022, the Vietnam Trust Program has spent 16 years creating and developing a connecting community among manufacturers, product and service traders, and Vietnamese consumers. The program recognizes and honors well-respected, high-quality product and service brands that meet national and international environmental and public health standards that consumers trust and choose.

With the main topic: Digital platform strengthens trustThe Vietnam Trust Program 2022 product and service evaluation and voting criteria focus on innovative and innovative products and services to accelerate the post-Covid-19 recovery and provide a good customer experience that is preferred and valued by consumers .

Specifically, this year’s program recognizes products and services that have leveraged digital platforms to stimulate shopping demand, create a cross-platform space for customer experiences, and help trace product origins.

According to the President of VUSTA, in the past, digital transformation to adapt to internal business was seen as a thorny journey with great difficulties in terms of strategy, tools and resources. This is also one of the big topics that has been hotly debated in the Vietnamese business community lately.

“In terms of retail, it can be said that the traditional sales model still accounts for the bulk of consumer demand in Vietnam. However, the shopping habits, psychology and behavior of users have changed significantly after two years of the pandemic. Multimedia and multiform platforms play an increasingly important role, especially online shopping channels or e-commerce platforms,” emphasizes Mr. Phan Xuan Dung.

Reality has shown that “in digital transformation, victory comes to those who dare to think, do, and make a difference.” Although traditional models are still popular in the Vietnamese market, companies should look forward to another one Set problem in fast changing digital economy.

“Digital transformation is not about losing the old model, it is about embracing this change so that the retail industry can properly integrate and dominate the market in the future. Not just a rethink, in the current “wave” of digital transformation, the goal of many retailers is a multi-purpose digital transformation solution.

They were looking for a tool that could also handle the problems of the traditional retail model well. Simultaneously use the opportunities of multi-channel online sales to eliminate difficulties in the process of economic recovery, and even find opportunities for development and acceleration,” said the chairman of the Union of Associations. Vietnam Science and Technology confirms.

On this occasion, the President of the Vietnam Union of Science and Technology Associations, Phan Xuan Dung, congratulated the Vietnam Economic Review on the maintenance and good implementation of the Trust program over the past 16 years.

He also believes that in the coming period, the program will continue to perform better, maintain and further strengthen the retail community, and help promote two-way and multi-dimensional information sharing among manufacturers, distribution channels and consumers, create understanding and cohesion for the development of Vietnam’s consumer market, which is transparent and is valuable.