At the beginning of the New Year, buying gold has become almost an indispensable custom, because gold is a symbol that symbolizes wealth and prosperity. Especially on the Day of the God of Wealth (January 10), the market for gold, silver, jewelry and precious stones gets busier.

BUY GOLD FOR LUCK, “CELEBRATE THE GOD” EARLY

Although purchasing power increased on the Day of the God of Wealth in 2023, gold trended downward after a steady rise in price more than a month ago. Due to many different reasons affecting the price of gold, with the domestic price of gold being more or less influenced by the price of world gold, the price of world gold is trending downwards, so the price of gold in Vietnam is no exception. Large companies in gold, silver and gemstones with gold listing prices generally don’t have all that much of a difference today.

As recorded in Ho Chi Minh City, as of noon on January 31 (January 10), PNJ quotes the price of SJC gold at VND 66.30 million/tael (purchase) and VND 67.50 million/tael ( sold out). Similarly, SJC gold is valued at SBJ at 66.50 million dong/tael (buy) and 67.80 million dong/tael (sold out).

Gold price of 9999 at DOJI Group this morning was trading at 53.40 million dong/tael (buy) and 55.00 million dong/tael (sold out). Meanwhile, 18K gold has a buying level of 39.05 million dong/tael (buy) and 54.65 million dong/tael (sold out), the difference is up to 15.60 million dong/tael.

Unlike every year to ask for a god of wealth on the 10th day of the lunar calendar, this year people go shopping earlier. According to records of the retail system, on the 8th and 9th, customers started “picking luck”. Since the Spring of the Rabbit came earlier, many people chose to buy jewelry, gold and silver to “give luck.” money” to relatives and friends at the turn of the year.

“On the 10th the couple has to go to work, so use the 8th and 9th to pick up the God of Wealth with the whole family. Choose the Than Tai 6-piece gold set to gift to 6 family members. I hope the new year is filled with happiness and prosperity,” said Mr. Do Truong, a gold buyer at PNJ.

DOJI representative in Ho Chi Minh City Mr. Pham Anh Tuan, head of DOJI Tower Ham Nghi center, said that compared to the years when there were days of Than Tai, the price of gold tends to stand still what the situation of visitors concerns Transactions have increased sharply compared to previous years.Before the Lunar New Year, since the 9th and 10th days of this year fall on the first day of the week, as well as everyone’s return to work, the number of concentrates Customers on buying gold at the beginning of the hour and at noon or at midnight. Purchasing power increased slightly compared to the previous year.

However, there are still many customers waiting until the 10th to “pick up the god of wealth”. Ms. Thu Nguyet (63 years old, a trader at An Dong market, District 5) was there very early to select a piece of Than Tai gold with the word “Phat” because, as she explained, the meaning of “Fat in prosperity”, development and prosperity. She hopes that everyone will disperse in 2023.

ONLINE GOLDEN BUY MARKET ATTRACT CUSTOMERS

This year, the shopping market on God of Wealth 2023 has many changes in shopping methods, different designs of the golden cat symbol, and a new perspective to ask for a lucky god at the beginning of the year.

PNJ catches customers’ trends and tastes, and also has golden fortune sets with year-by-year designs, unique designs, and designs that are suggestions for Tet gifts. Customers have a wide choice of 3 gold piece, 6 gold piece and 12 gold piece sets in the limited collection. DOJI Group has launched Gold Ingots for Gold, Kim Mao for Luck, and Au Vang Phuc Long products, which have been well-known and chosen by customers when buying gold pressed bows from DOJI.

After the outbreak of the Covid-19 pandemic from the previous years, the trend of online shopping became more and more popular and stronger due to its convenience and speed. The gold, silver and precious stones market is no exception.

“This year Via Than Tai fell in the middle of a busy week, due to lack of time I decided to go to online sites to buy gold. So buying is easy to choose the model, convenient when going to work to stop by to get gold, no need to walk back and forth, no need to push, limit theft when moving,” frequent online shopping, Ms. Van Khanh , divided.

Currently, DOJI has also launched the online purchase of gold through the app Egold. Customers now also tend to trade online as it is fast, safe and secure compared to traditional shopping. Customers can buy in the system in advance and go to the selected points to get gold and don’t have to queue and wait.

Similarly, many customers at PNJ have changed their methods, shopping online, pre-ordering at home, and then going to the store to receive products. In addition, the fast payment system, increased human resources, professional sales organization and processing, etc. have helped people to shop more conveniently and easily.