Put the word heart and credibility in every product

Whether he is a civil servant or later became an entrepreneur, Mr. Phan Xuan Dien, also known by the popular name “Mac Dien”, director of Pu Mat Pharmaceutical Joint Stock Company, still retains his kindness, which is appreciated.

Mac Dien is a true science and technology person, he is particularly interested in medicinal herbs and appreciates “breeding” and propagating this plant right on the land of Nghe An. After 7 years of hard work, dedication and determination to always be kind to the job, the man on the verge of his fifties has achieved results. In the eyes of many people they sincerely admire what he has done, but for Mac he is very humble when speaking about himself:

“The manufacture and trade of medicinal herbs has unique characteristics, this item is not like ordinary products, on the contrary, it is very picky about users. As a young company, Pu Mat Pharmaceutical Joint Stock Company’s size and stature is not large enough, the turnover is not high. But that’s not why we have to burn the stage, I and my colleagues believe that as long as we keep the necessary passion, above all heart and trust in each product, sooner or later it will bear fruit. Left”.

Mac Dien hails from Yen Thanh (Nghe An), but the Tra Lan region and the mountain town of Con Cuong are the places where he left many footprints. Before holding the position of deputy head of the Ministry of Agriculture and Rural Development of this district, he was assigned to the Ministry of Interior, he was the one who directly advised the district to hire 7 young intellectuals in the fields of agriculture and irrigation ., medical . .. to gather and get involved in the NTM coordination office. By 2015, when the program ended, 5 of these individuals followed Mac Dien onto the same roof as the Pu Mat Pharmaceutical Joint Stock Company.

7 years have passed, but for Mac Dien, the memory of the first day is still clear: “This year, Nghe An province held a large-scale workshop on “Development of medicinal herbs into strategic plants”, which attracted many visitors. Scientists, leading experts and executives of large pharmaceutical companies across the country Based on their assessment and personal knowledge, he found that the land of Con Cuong in particular and the mountainous area of ​​Nghe An in general bring together the necessary and necessary conditions to grow medicinal plants and to The long-cherished dream has been officially incubated since then.

In 2015 he boldly proposed to pilot the project of science and technology for the production of medicinal plants. This plan was immediately approved by the People’s Committee of Nghe An Province, officially marking Pu Mat Pharmaceutical’s presence in a whole new territory. If you understand that the pressure is enormous, you will surely fail if you are not really committed.” After much deliberation, Mr. Dien officially quit his job at the Con Cuong Ministry of Agriculture and Rural Development in 2018.

“The project started in 2015, the unit started growing medicinal herbs a year later and officially went into production in 2017 with an initial size of just 5 ha. Initially, the program supported only 3 species (thorns, twigs, honeysuckle) with a total of 15,000 seedlings, along with funding for science and technology transfer, analysis and testing. Organize a feasibility assessment workshop, the rest must be done by companies to support themselves if you don’t love the job very much, it’s very difficult to stay,” Mac Dien confided.

Up to now, Pu Mat Pharmaceutical Joint Stock Company has persistently enlarged the area to about 20 hectares step by step, including nearly 5 hectares of mixed concentrated subdivision, both for seed production and research of leading plants. Thanks to thorough thinking and determination to eat real food, until now the unit is honored to have 10 OCOP certified products, covering almost half of the entire Con Cuong district, the most important ones are still prickly pear, fenugreek and fenugreek seeds. Jiaogulan.

The majority of “intrinsic customers” are of the same opinion, Pu Mat Herbal Medicine’s product line is becoming more and more perfect, diverse in shape and quality, and extremely popular to serve many user segments at the same time. .

Mac Dien can’t hide his excitement and is confident when it comes to his ‘brain children’: ‘This is the 7th year that Pu Mat Pharmaceutical Joint Stock Company’s products have been in the market when you can’t build one Reputation, it will certainly not last that long. Sales and profits may not be high because of expensive reinvestment, or the purchasing policy of raw materials is at a high level, but you are an insider, I am satisfied with what I have.”

Create businesses, benefit communities

Before and after, Director Phan Xuan Dien was consistent in his opinion: Pu Mat Pharmaceutical is determined to put the heart and reputation first, all with the aim of raising the bar and protecting the health of consumers, and considers it a “”guideline”” for the long-term development process.

In line with the set goals, Pu Mat Pharmaceutical keeps improving and renewing itself, although the initial revenue stream is limited. The most obvious is the way to raise the level of tea bag products with a simple process in the early days, by the end of 2022, the unit has invested billions of dong to equip a production system with vacuum technology, negative control and instant difference.

If it is applied according to the traditional method, it must be boiled, distilled continuously, in between there is a period waiting for evaporation to form the product, it usually takes 3-4 days to crystallize completely.The The disadvantage of this method is that it takes a long time and costs money, but the quality is not guaranteed because it is difficult to control the right temperature. In contrast, modern machine systems, well programmed, will complete the corresponding high volume in less than 6 hours.

Mo Dien didn’t talk much about himself, he let the actual results prove it. How does Pu Mat Pharmaceuticals work? Just look at the stable income of dozens of people in this company where the corporate sector earns an average salary of 4 million VND/month, the direct labor department earns an average salary of 4 million VND/month. Imports are slightly higher, ranging from 4.8-5.5 million dongs, while the production department and office cost 6.5-7 million dongs/person/month. This income compares well with the level in the mountain town of Con Cuong, where people’s lives are still difficult.

More specifically, Pu Mat Pharmaceutical Joint Stock Company has also directly generated stable income for about 100 other households in Lang Khe, Chau Khe, Chi Khe and Thach Ngan (Con Cuong) communities through a joint venture model in the past 4 years. .

These households used to only grow rice, corn, cassava and sugar cane, the actual efficiency is very low, so many houses have abandoned their land. Times are different now, medicinal plants can be cultivated all year round, farmers do not have to worry about the quality of seed sources, the products are all purchased, there is no shipping cost, the resale price is higher than the market of victory.

For example, prickly pear products, which the company currently buys fresh in the field at the price of 7,300 VND/kg, on average per hectare for 35-40 tons of products, the total turnover is not less than 200 million VND/ha, excluding the cost to farmers are 120 – 130 million VND/ha. It is not too difficult to have money to go up and down, no longer have to worry about every meal, so people are very happy with their stomachs.

Mr. Phan Dinh Thuan, the owner of the household who owns most of the land associated with Pu Mat medicinal plants, said, “The path of medicinal herbs in this country is not easy because no one knew about this plant before, not even many households even protested openly, only when the pilot model showed outstanding economy did the popular ideology follow. Before my family grew sugar cane and cassava, the effect was not profitable, for example, growing cassava only made people healthy but damaged the soil, not sustainable.

The cultivation of medicinal herbs is profitable enough, although it is a lot of work, it is not too difficult, especially the growers are provided with almost everything, we just have to follow the right process, come to harvest and get money.”

Defining the way forward is full of thorns and challenges, but Phan Xuan Dien and his staff are confident enough to brave the rapids as they have been doing for the past 7 years. In the period 2025-2030, companies are aiming to increase the size to 150-200ha, which entitles them to build a factory that meets GMP standards, although difficult but rewarding.