Connect trade, promote products
At the 2023 Conference on Promoting Domestic Production and Consumption and Expanding Export Markets held by the Ministry of Industry and Trade on the morning of February 3, Director of the Department of Trade Promotion Vu Ba Phu said that the Ministry of Industry and Commerce in the past period Industry and Commerce has supported the implementation of diversified, flexible, adapted to the current context, and effective support in connecting supply and demand in the domestic market, as well as utilizing and expanding the domestic market.
Major programs to promote production and connect production with the domestic market, such as distribution systems, production purchasing units.
Bac Giang lychee exports to overseas markets. Picture: Chinhphu.vn.
In addition, trade promotion to promote the development of the export market has also implemented a number of domestic and international programs. Assisting companies to improve their capacity by providing updated information on the market, advising on guidelines for entering the global market through trade promotion briefing programs with the Vietnam Trade Office in the country.
Given that 2023 will still bring many challenges, the market will continue to show differences. Trade and investment competition is complicated, protectionism is increasing…, said the director of the Department of Trade Promotion, that in this regard, trade promotion is identified as one of the solutions.Important and effective measures will help enterprises to develop production support, domestic market development and export promotion.
The Department of Trade Promotion recommends that there is a need to strengthen the implementation of activities to connect Vietnamese companies with international buyers through the organization of trade delegations abroad, business delegations importing to Vietnam.
The department will direct, select and organize national pavilions to promote export products at prestigious international trade shows in key markets and potential new markets; Organize major international industry conferences in Vietnam to promote Vietnam’s export potential…
Director of the Trade Promotion Department (Ministry of Industry and Commerce) Vu Ba Phu spoke at the meeting on the morning of February 3. Picture: Industry and trade journal.
At the same time promoting the promotion of brands and regional specialty products in foreign markets; Strengthen support for companies and industry associations in registering and protecting trademarks, geographical indications and quality marks for potential export products at home and abroad.
In addition, promoting the role of the system of Vietnamese trade offices abroad, improving and enhancing the quality of information and forecasting work; Regularly update and comprehensively provide market information, import conditions and policies for each major and potential export product to support businesses and industry associations.
Immediately implement trade promotion activities right at the beginning of the year, proactively prepare the consumer market for products, especially seasonal agricultural products, to avoid traffic jams, good season, etc. upon arrival.
As for the Chinese market, in order to seize opportunities when this market reopens, the Ministry of Industry and Trade will continue to coordinate with local authorities and the Ministry of Agriculture and Rural Development to attract exporters of high-quality products Lead such as agricultural products and aquatic products, filling out official export documents from China to take advantage of effective export opportunities.
Thousands of containers of goods are stuck at Lang Son border gate awaiting clearance at the end of 2021.
The Ministry of Industry and Trade is developing a plan to coordinate with Vietnamese ministries, branches and relevant authorities in China to organize the first “Vietnam-Shanghai Trade Forum on Official Export of Vietnamese Agricultural and Seafood Products”. Nam is coming to China via the port of Shanghai.” is expected in Hanoi in April. This will be an annual forum to promote economic and trade development between Vietnam and China.
promotion of trade promotion
Stressing the role of trade promotion, Mr. Vu Ba Phu at the conference cited a recent study by the International Trade Center (ITC) that US$1 was spent on export promotion activities to boost the country’s export by US$87 and contribute US$384 to GDP.
In fact, investment in trade promotion in Vietnam is much lower than in other countries and is not in line with export growth.
Accordingly, the budget allocated to the National Trade Facilitation Program in 2012 was VND93 billion, while export sales reached US$114.6 billion. From 2020 to date, the export turnover has increased by more than 100%; Export sales in 2020 will reach USD 282.66 billion, in 2021 it will reach USD 336.31 billion, in 2022 it will reach almost USD 372 billion … despite the impact of the Covid-19 epidemic, the financing of the national Trade Facilitation Program despite the impact of the Covid-19 epidemic gradually increased in the following years and stabilized at 136 billion/year (about 5.7 million USD).
Meanwhile, Thailand’s trade promotion budget in 2022 is about USD 74.6 million; China spends about USD 15 million/year on average on trade promotion activities; Korea spends around USD 330 million on foreign market studies and trade delegations alone.
Thus, the budget for trade promotion activities of Vietnam is only about 1.2% of Korea, 8% of Thailand… This has caused many difficulties in promoting the image of the country, industry, product.
The Trade Promotion Department proposes increasing trade promotion; appointed the Ministry of Industry and Trade as a focal point to avoid duplication and waste of resources…
At the conference, Director of Import-Export Department Phan Van Chinh also proposed solutions to increase and promote import-export turnover in 2023, such as: B. Improving analysis capacity, forecasting, scenario development, flexible plans, adapting to emerging problems; Advice and accurate management of the fluctuations of the international economy and commodity prices on the world market, in order to help associations and import-export companies to actively seize opportunities and respond promptly to difficulties and challenges…
In addition, there is a need to improve efficiency and well regulate the speed of customs clearance of import and export goods in the area of the northern border gates, especially for seasonal agricultural and aquatic products. At the same time, actively support communities and companies to switch heavily to official export combined with branding and promote sustainable export…