With the motto “27 Years of HVNCLC – Journey to a Green Economy” in Ho Chi Minh City, the celebratory announcement of companies with high quality products is a special event of the year for the business community of HVNCLC. More than 500 businessmen and 100 guests from trade promotion organizations and buyers from home and abroad attended. Right in the announcement ceremony, in the afternoon of the same day, there was a seminar on HVNCLC and the opportunity to succeed in the green economy.

The 27th year, the 27th year voted by consumers, continues to promote the sustainable values ​​inherent in Ho Chi Minh City’s main advertising program, creating the most effective motivation to promote and encourage the campaign Use of Vietnamese goods”. At the same time, it creates a driving force for enterprises to improve product quality, develop brands, increase competitive advantages and develop sustainably. The program is also a bridge that connects enterprises’ products with the system of in – and overseas retailers and protects the legitimate interests of consumers.

The HVNCLC 2023 Consumer Vote Poll, chaired by the HVNCLC Enterprise Association, will begin in September 2022, just after the Covid-19 epidemic has been rolled back. Through a survey of more than 61,000 votes, through direct sales at points of sale, direct surveys of consumers in centrally-run cities that are economic hubs of regions (Hanoi, Da Nang, Ho Chi Minh City, Can Tho…) and online Survey (online) to collect opinions and votes from consumers nationwide.

As a result, 519 companies were voted by consumers for the HVNCLC title in 2023. Of these, 32 companies have won the HVNCLC title for 27 consecutive years – 27 years after the implementation of the HVNCLC program, 41 companies were elected for the first time. 132 Companies of HVNCLC – The integration standard chosen by consumers to achieve HVNCLC. To date, the HVNCLC 2023 business community has created jobs for more than 341,560 employees and more than 28,790 part-time employees.

As the survey shows, Vietnam’s consumer goods market is gradually developing in depth. Consumers value not only very basic factors like perceived quality, shelf life and price, but also factors like safety of use and product freshness. Information on nutritional ingredients, origin or use, product characteristics or certified quality products are factors that are of great interest to consumers, especially for group products of the food and beverage industry.

In addition, some consumers are willing to pay more for products with outstanding benefits such as traceability, quality standards or environmental friendliness (green label), … The need to use products for health, “green”, “clean” and “sustainable” products with low environmental impact is a strong trend.

The highlight of the HVNCLC program so far has been constant change and innovation to truly meet the growing needs of the domestic consumer sector, the domestic market, as well as increasing export pressures in overseas markets. In this context, green growth has also become a new criterion of Vietnam, especially after the 13th National Congress, the party and the state have introduced new development policies emphasizing green development and boosting economic growth.

Currently, in the context of a world with depleted resources, increasing pollution, climate change, etc., many reports and studies have stated that: Green Economy, Circular Economy trends are inevitable in the near future. The trends that drive and drive economic development must ensure that natural resources are conserved, effectively exploited, and able to meet future needs in both quantity and habitat.

In addition, the “consumption habits” have changed significantly after the pandemic. A recent report by market research firms shows that the majority of consumers are willing to pay big bucks for products that claim to be ‘green’, ‘clean’ and made from eco-friendly materials. Many people said that they prefer to buy organic, bio-organic and non-GMO food due to traditional farming methods that do not harm the environment. Consumers are becoming increasingly aware of the connection between their health and the ecosystem that surrounds them.

According to Ms. Vu Kim Hanh, President of the Association of HVNCLLC Enterprises, all of this movement and fluctuation requires that we make changes to adapt. Adaptation to sustainable development and this is the reason for HVNCLLC Business Association to further promote and continue the new theme: “Green Growth – Green Economy – Circular Economy” based on 3 pillars: Standardization – Digitization – Commercialization”.

Now the standard reel is becoming more and more a competitive edge, not only in the domestic market but also in the export market. In a consultation of 197 companies, most companies identified the two most pressing needs: advice to help them choose the right standard for certification and to help them succeed and sell in domestic and foreign markets. (Ms. Vu Kim Hanh, President of Vietnam Chamber of Commerce and Industry)