According to the Vietnamese Trade Bureau in Australia, the Trade Bureau, while accompanying the Vietnamese Ambassador to Australia (simultaneously with 5 South Pacific island countries) to the Republic of Vanuatu to present the notarizations, has successfully completed 10 export contracts.ST25 rice container to Vanuatu.

The parties also agreed on the next shipments, with total demand expected to reach up to thousands of tons of Vietnamese rice to Vanuatu.

For 3 years, the slogan “Vietnam, the country of the best rice in the world”, created by the Bureau of Commerce to confirm the quality of Vietnamese rice, together with the “Create Demand” strategy, has helped Vietnamese rice gain foothold to be grasped in the Australian market, even in distant states.

This strategy, aimed at helping Vietnamese rice gain recognition in the Australian market, combines with easily accessible and widespread distribution systems, including online sales…of which distribution systems will be great.

The Vietnam Trade Office in Australia believes this is a sustainable approach because if it is immediately placed on large supermarket shelves without knowledge of the market, it will only last a short time.

Recently, the supermarket started selling Costco ST25 rice, having received good signals from consumers. After efforts to market Vietnamese rice to the Australian market, the Commerce Bureau encourages the promotion of sideline markets, including the island nation of Vanuatu.