At the 12th International Cashew Conference in Vietnam in 2023, Vinapro Group was highly appreciated by the delegates for their breakthrough innovation to conquer the market with Richer Milk products.
Representatives of Vinapro and 350 delegates from more than 40 countries and territories around the world from the fields of raw cashew production, trade, raw cashew import and export attended the 12th Vietnam International Cashew Conference in Hanoi HCMC .
Richer Milk Cashew milk is a product of Vietnamese wisdom.
When participating in the conference, Vinapro brought products that are intensively processed from cashew nuts. In particular, the delegates attending the conference greatly appreciated Richer Milk’s cashew nut – the solution to conquer the market in the current context.
According to a report by Vinacas, Vietnam’s cashews will reach nearly 520,000 tons worth US$3.08 billion in 2022, down 10.3% in volume and 15.1% in value compared to 2021. Vinacas aims to export cashews to reach around USD 3.1 billion in 2023, up 0.6% from 2022.
Richer Commodity Joint Stock Company (Vinapro) selects the highest quality cashew nuts to create cashew milk.
Experts, Vietnam cashew industry companies and the community of processors, exporters, importers, traders, etc. further analyze the current market context and highlight the limitations and difficulties faced by the cashew industry in Vietnam and the world.
According to a Vinacas representative, the Vietnamese cashew nut processing industry for export is under a lot of pressure from policies to support cashew farmers and the export of raw cashew nuts from African countries like Ivory Coast, Tanzania…
Meanwhile, the world’s major cashew consumption markets such as India and China are also applying policies to limit the production of cashews imported from Vietnam.
In addition, there is the problem of inflation in the most important consumer markets for Vietnamese cashew nuts; especially the stock of cashew nuts in these markets. Most cashew kernel importers from Europe, the United States and other countries will not need to buy cashew kernels until the end of the second quarter of 2023.
The fact that central banks have been raising interest rates also meant that importers could no longer buy cashews in bulk to reserve them as before…
Based on the market reality, cashew experts have proposed solutions and initiatives to help the cashew industry in Vietnam and the world develop stably and sustainably in the coming period.
“The greatest advantage of the cashew industry is the world’s most advanced processing technology, produced by Vietnamese. However, this is not enough. In order to overcome the above difficulties and challenges, the cashew industry needs a methodical strategy to increase the value of cashew nuts by shifting from preliminary processing of cashew nuts and export of semi-finished products to refined processed products and directly to the supermarket goes …” – said the chairman of the Vietnam Cashew Association Pham Van Cong.
As one of the oldest cashew business and production companies in Vietnam, Vinapro has pioneered innovation and found the right solution to process products made from cashew nuts and bring them directly to the market.
Since its launch, Vinapro’s cashew milk products have been well received by the domestic market and meet the needs of macrobiotic customers.
Vinapro’s shift from pre-processing cashews and exporting semi-finished products to refined products not only anticipates the trend in the domestic nut milk market, but also confirms the agility and flexibility in Vinapro’s strategic direction.
Mr. Ta Ngoc Hung – CEO of Vinapro shared how to conquer the market with different products.
The “father” of Vietnamese cashew milk – Ta Ngoc Hung, CEO of Vinapro, confirmed: Vietnamese young companies are not only absorbing and applying, but also making good progress in conquering domestic and foreign markets. The export group’s cashew milk is clear proof of this.
It is known that Vinapro exported 25 containers with nearly 700 tons of cashew nuts to the United States, Israel, Korea, Mexico, Georgia, Malaysia and China in the first quarter of 2023, despite being significantly affected by the market environment. , Guatemala .
For the domestic market, this company also continuously introduced product lines refined from cashew nuts, typically unsweetened cashew milk, which launched in early March.
As part of the program, the 12th Article Conference also organized the honoring of the most outstanding and typical figures in the cashew industry; show a range of products from the cashew industry, including Richer Milk, manufactured by Vinapro.
On the occasion of the anniversary of the Hung Kings in 2023, on April 29th, in the Hung Temple Area (Phu Tho), Vinapro also carried out many activities to engage the customer through the program Minigame, Checkin with Milk Tower, Hashtag of Richer, Milk with many attractive thank you messages to thank gifts and prizes.
Particularly in the Richer Milk exhibit area, visitors will learn and learn about the process of cashew milk production from the time the cashew nut is on the tree, through the collection of raw cashew nut products, to the production process.…