This is part of the focus promotion program of Ho Chi Minh City’s first shopping season in 2023. This year, the first season of Ho Chi Minh City’s shopping season 1 lasts for three months, instead of just one month as in previous years, to meet the shopping demand ahead of the boost background of difficult economic conditions.

On the program to launch a series of events in response to the 2023 shopping season, held on the morning of July 7, 2023, Mr. Nguyen Nguyen Phuong, deputy director of Ho Chi Minh City’s Ministry of Industry and Commerce said about the Program lasted three months, from January 15th to September 6th, 2023, with the desire to help companies proactively run more substantial promotions, offer consumers the best benefits and help improve purchasing power.

The statistical turnover amounted to VND 120,000 billion up to this point. The series of events in response to the 2023 shopping season attracted the participation of more than 3,300 retail, tourism, travel, hotel, restaurant companies in Ho Chi Minh City with more than 7,300 valuable promotions. commercial value up to 100%.

The deputy director of the Ministry of Industry and Trade added that the aim of the program is to focus on cashless payments, coordinate with the tourism industry and other sectors and departments to research and conduct a series of pilot tours. At the lowest level, brand promotion involving large, renowned brands in the world…

For emphasis, the program focuses on a specific promotional content each month.

The first month runs through July 15, 2023 and features special offers encouraging cashless shopping. In the second month, from July 15 to August 15, 2023, the program organizes a tour combined with shopping. The participating companies will share benefits and costs to create attractive promotions and make Ho Chi Minh City an attractive tourist destination in the country.

In the third month from August 15 to September 15, 2023, Ho Chi Minh City will organize a brand promotion. This is the first time that Ho Chi Minh City organizes a super promotional program with branded goods.

Regarding this program, Mr. Ngo Anh Tuan, Director of Service Division of VNPAY, said that this unit will coordinate with big companies such as Diamond Plaza, Phuc Long, Katinat and Highlands Coffee for cashless payment incentive program to stimulate consumption, Trung Nguyen Legend Cafe, Phuong Nam Bookstore, Dong A Bookstore… to get preferential programs and special offers with cashless payment.

In addition, in order for the program to take place synchronously in the shopping channels, this unit will carry out communication activities and advise on cashless payment solutions for small businesses and traditional markets. in districts in HCMC.

According to Mr. Marek Forysiak, President of SmartPay, the entity has also implemented QR codes to help more than 600,000 locations in the distribution network to make mobile payments more convenient and efficient in cashless payments, which especially helps micro and small businesses that are always still facing major problems are challenges related to other digital payment acceptance technologies.

Statistics from the Payments Department of the State Bank of Vietnam show that payment by QR code grew the most by the end of March 2023, with an increase of 160.7% in volume and 43.8% in value. Meanwhile, POS payments also saw significant growth, with a 37.5% increase in volume and 32% in value.

From the beginning of 2023 to the present, Ho Chi Minh City has implemented many solutions and promotions to help businesses boost consumer demand, so that the total retail sales of goods and services in 6 months in Ho Chi Minh City in early 2023 The amount is estimated at VND 561 trillion, up 7.1% from the same period last year, making an important contribution to the recovery and development of the city’s economy.

The aim of the targeted funding program is also to contribute to the expansion of Ho Chi Minh City into a modern and attractive shopping center; At the same time, the aim is to strengthen the connection between companies and consumers, promote the consumption of goods, promote production and business activities and contribute to economic growth.