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The history of IKEA goes back more than 60 years. IKEA founding father Ingvar Kamprad is now worth $78.1 billion. Despite being so rich, it’s rumored that he still buys second-hand clothes, which could be true given that he grew up in poverty. However, he has developed a way to showcase and showcase products that offer a better consumer experience. According to reports, IKEA has a technique to sell their products, services and goods in a way that gives the consumer a great experience, and this method should be implemented by other companies by incorporating this into their sales plans. Business owners will increase their sales by following these tips. The additional income generated is the result of a “side hustle with additional income generated” as this opens up more growth opportunities. Wal-Mart and Target stores are examples of this strategy in “side-hustle” ROI for businesses. They sell their own branded products in their grocery stores.

How does IKEA create a unique customer experience?

Diversification is key to the future of any business. Increasing the profitability of a business is part of the future of any business. In other words, profitability lies in diversifying the business. In the case of IKEA, a lot of people go to their stores to eat. At least 30% of consumers who visit an IKEA store experience food as something that goes well with shopping. When shopping for furniture, household appliances or simple household goods, breaks in large warehouses are good for our mental and physical stamina. It also helps you experience using that brand new shiny fridge or bedroom set you are about to purchase while taking note of some other items in the store.

For this reason, shopping for home furnishings and eating out in the IDEA stores have been combined. And it was confirmed by the positive reactions of 650 million people in 48 countries a few years ago. In fact, this concept inspired the “pop-up” restaurants in Europe; including London, Paris and Oslo. This home improvement food trend is unique and offers an ultra-consumer experience for those who want to shop and eat in one place.

Initially, this type of shopping experience proved effective when it started in Sweden, where the stores’ owner originally opened his home and electronics furniture stores. When you combine shopping for home furniture and appliances and eating home-made groceries, you achieve the IKEA experience. IKEA has added Swedish food for its customers to enjoy along with their shopping experience. The menu features potatoes with Swedish meatballs and cream sauce. It also includes jam (lingonberry) for those who like sweets, as well as desserts for customers.

How does IKEA present its products?

IKEA presents its products in a strategic way. The IKEA company is very careful to control the prices and the details of the product presentation over the years. This is how IKEA presents its products with their successful layouts, which are the key to the company’s success.

IKEA stores have the colors of Sweden’s national colors: blue and yellow. They also have a few windows. Each store presents its products counter-clockwise, in what the billion-dollar company calls “the long, natural way,” designed to guide consumers to see the entire store. All IKEA managers present their products according to this layout.

When consumers walk through an IKEA store, they first go through the furniture displays. In the next area there are shopping carts for small items, before you go through the “Market Hall” open shelf. Then there’s the furniture store, which is a showroom for packaged furniture in boxes or “flat pack” formats. In other words, customers have an easy “self-service place” to shop. Customers will be instructed to pick up products locally and pay at checkout, much like Home Depot and Lowe’s did today. Most of the items that are sold at a discount are at the bottom or counterclockwise end of this layout. These are damaged or returned goods and former exhibits that are now for sale.

Why does IKEA place low-priced products on every corner?

When people turn corners in grocery stores or markets, they usually look up and down at those corners and usually stop. Since most shoppers have baskets, they tend to leave those baskets there at those corners or “hot spots.” A hands-free customer can walk down a grocery aisle without their baskets as they can put them down at the end of the aisle as that is part of the system. It is precisely these turning corners that are ideal for inexpensive products. Before traversing the entire food lane, customers stop, look around and spend more time at these hotspots than anywhere else.

Why does IKEA sometimes sell dreams and not products?

Selling a dream basically means selling the idea of ​​how to market your products. Once you do this and follow through, everything else falls into place. So it’s fair to say that IKEA sometimes sells a dream. Seen from another perspective, the presentation of the dream kitchen, living room or bedroom is the implementation of the IKEA method in their showrooms. After purchasing home furnishings, the consumer must assemble the product at home through self-assembly.

Why are some products not available but the display shows the products on site?

In fact, it is the tutorials, products on display and spaces on display that are unique and allow this “dream” to come true for IKEA customers. If the product is not available in the warehouse or store, you must go online. The order is shipped from the main Swedish warehouse to the customer’s address or doorstep, where all things need to be assembled by the customer. The dream is the plan to put the home furnishings together. Perfecting the design for the consumer and, if necessary, the experts will help with videos and the necessary tools.

Why is IKEA selling the same product but with different prices (e.g. dining room, bedroom, living room…)?

When a product is offered for sale, such as B. a dining table beautifully presented near a displayed kitchen, there is also a range of prizes. That’s fine for the customer, because what’s not desirable may be desirable for someone else. It’s an overwhelming success. Some consumers may only want the hearth but not the products within and around the overall display of other products. Therefore, it is common in IKEA stores to offer products with different prices. Consequently, a customer will find something to buy throughout the merchandise display or case, even if it is just one item. A price spread occurs when you don’t buy 2 for $1.00 but only want one, so you have to pay 0.59 cents. Therefore you pay a little more if you don’t buy two items. This is also the bulk pricing method common in large markets, as Sam’s Club has done in the past.

Why does IKEA put unsellable items next to trending items?

When you see a hot object, the objects around it are mainly for “appearance”. So, if you see that the items are there with that giant cabinet set that you like, but the dishes inside are not for sale, then that’s just another way to present successfully. The purpose is to make it easier for you to imagine your dishes in these IKEA cabinets than in theirs.

When the founder finally started this company, he probably never imagined that it would grow and help so many companies if they followed his example.

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