At the opening ceremony, Mr. Duong Anh Duc, Vice Chairman of the City People’s Committee, spoke. HCM said that National E-Commerce Week and Online Shopping Day – Online Friday 2022 – along with nationally-focused Promotion Month is a time for national consumers and international visitors to have the best experience at the -end of big shopping festival and at the same time enjoy price incentives and guaranteed origin and quality goods.

The event is an opportunity for companies to use and optimize support tools and features on the e-commerce platform, expand access to a wide range of customers, increase online sales and develop further. Sustainability in the context of digital transformation is an inevitable trend.

Ms. Nguyen Thi Minh Huyen, Deputy Director of the Department of E-Commerce and Digital Economy, Ministry of Industry and Commerce, said that as of 6 p.m. on December 1, 6 hours before the start of the program, more than 70,000 products were genuine, with more than 500 promotions from 370 sellers who are manufacturing companies, distributors and e-commerce floors participating in the promotional event on 60h Vietnam Online Shopping Day.

Consumers across the country can access the program’s official website www.OnlineFriday.vn on December 2, 2022 from 00:00 to search for products and attractive promotions.

A new highlight in the online Friday program in 2022 is the participation of well-known and renowned brands and manufacturers, 17 well-known brands, including brands such as: Oppo, Aristino, Canifa, Bitis, theFaceshop, Wiibike, Nagakawa, Coolmate, King Mattress .. will organize live streaming programs about real products on the TikTok digital platform for 60 consecutive hours. The program will reach 60 million consumers with over 100 million top views on the TikTok digital platform in Vietnam.

Specifically, the Organizing Committee organizes an activity to hunt for the iPhone 14 Pro Max at a price of VND1,000 and thousands of valuable gifts at a special time frame during a 60-hour live stream, from 0:00 a.m. on December 2nd to 12:00 p.m. 4 . December.

The development of e-commerce also creates new requirements for protecting the market, protecting genuine goods and combating trade fraud. Referring to this as a key task, Deputy Minister Nguyen Sinh Nhat Tan at the ceremony called on the organizing committee of the Vietnam Online Shopping Day program to ensure that the product must be unique and genuine to ensure the trust of people and consumer participation of transactions.

In addition, there is a need to improve and ensure the consumer experience to help people understand participation.

At the same time, the convenient application of digital technology solutions on the Internet and telecommunications networks can promote effective online transactions and e-commerce, and ensure information security and security.

In particular, there is a need to promote the role of Vietnamese goods in communication and promotional activities in the online environment.

For companies involved in e-commerce, Deputy Minister Nguyen Sinh Nhat Tan called for making the most of available benefits, offering promotions and discounts for customers, and catching up with customer demand at the end of the year.

In addition, there is a need to strongly promote the synchronous use of e-commerce support solutions, such as online payment, intelligent delivery, affiliate marketing, social network platforms… to manufacture, sales, e-commerce application services, sales growth and to support sustainable development.