This is one of a series of activities of the “Enjoy buy, racing to buy”-themed focused promotional program chaired by the Ho Chi Minh City People’s Committee, which is launched twice a year to address consumer demand at the end of the year to stimulate. urban area.

DISCOUNT “FREE” MULTIPLE ITEMS

The second festival, which runs from November 30th to the end of 2022, aims to be an opportunity for businesses to boost purchasing power and consumers to buy quality goods at good prices.

According to Mr. Nguyen Nguyen Phuong, deputy director of the Ministry of Industry and Trade of Ho Chi Minh City, the production costs of many companies in the world have increased tenfold at present, which has led to an increase in raw material prices, the price of Goods therefore also rose sharply.

Faced with this situation, the People’s Committee of Ho Chi Minh City has launched a shocking rebate program to help people ease difficulties during the period of economic upheaval following the Covid-19 epidemic.

In response to the city’s program, a number of supermarkets such as Co.opmart, Satra, MM Mega Market, Aeon, Big C, Winmart… took part in the action to help people save money at the end of the year .

With a discount of up to 72% along with more than 3,000 items of Satra retail system (Saigon Trading Corporation – One Member Limited), consumers can choose good products freely and get many forms of promotions coupons for household shopping. In particular, Satra own-brand products such as: cooking oil rice, eco-tissue sugar, dishwashing liquid … with shock discounts, or Vissan pork products in the system with a discount of up to 40% …

In addition, customers can experience the “party” of fragrances and buy many Note The Scent Lab branded products at discounted prices, such as: B. Scented candles, perfumes, essential oils …

The Ho Chi Minh City Union of Trade Cooperatives (Saigon Co.op) Co.opmart and Co.opXtra systems will also reduce prices on 6,500 items of fresh food groups, public food, from 20% to 65%. Cosmetics, utensils…

With the MM Mega Market trading system, the area presented more than 4,000 products with a focus on essentials, food, non-food, fashion and household items for the second time with the “Shopping Season” campaign for Christmas and New Year 2023.

At AEON Vietnam, this supermarket system offers attractive promotions like buy 1 get 1 free, up to 75% off, same price on fashion items, accessories, home appliances and home decoration. Losses from many brands, with a chance of winning 100%. every day…

BECOMES A US SHOPPING MALL

According to Mr. Nguyen Nguyen Phuong, the promotion program of good and cheap goods for the people has been implemented by the People’s Committee of Ho Chi Minh City for 10 years. However, since it wasn’t advertised much before, people didn’t know, but from 2020 to now, with the “knock-out” price reduction of many items to support consumers during and after the Covid-19 epidemic has been widely used.

“Ho Chi Minh City’s goal is to become the region’s shopping mall in the future to attract tourists. Therefore, events like this will be more interesting and popular in the city in the coming period, to really be the highlight of a visit to Ho Chi Minh City,” stressed Mr. Phuong.

For businesses and retail systems in Vietnam, participating in Ho Chi Minh City’s promotional program also helps the unit increase sales and profits.

Pham Thi Van, deputy general manager of Satra, said the system’s sales increased by 30% thanks to the promotions in the first promotion this year. With the second phase, Satra expects people’s purchasing power to increase again when many products fall sharply.

“By participating in the promotion program, we also want to promote the consumption of Vietnamese goods by Vietnamese consumers,” stressed Ms. Van.

According to a representative of the retail system MM Mega Market, the entity expects that the program will support the incentive to buy and give consumers access to products at the most competitive prices.

Mr. Nguyen Ngoc Thang, director of operations department of Co.opmart, said the deep price reduction will help the revenue of the whole system improve compared to previous months. After that, the discount programs continued to be carried out continuously to respond to the month of Ho Chi Minh City’s concentrated promotions.

According to Ho Chi Minh City’s Ministry of Industry and Commerce, the number of promotional programs registered by companies has increased sharply up to now, compared with nearly 4,000 programs on opening day. Especially on the occasion of Black Friday and Christmas, many companies are planning to double the quantity of goods with a discount of up to 100%. By the end of December 31, 2022, the department expects around 7,500 concentrated funding programs this time.