From April 4th to 7th, 2023, the Department of E-Commerce and Digital Economy of the Ministry of Industry and Commerce, in cooperation with the People’s Committee of Son La City and the Department of Industry and Commerce of Son La Province, organized a series of “Training Conferences on Death of E-Commerce” for manufacturing companies, cooperatives… in Son La City and Yen Chau District (in Son La Province).

HAVE OVER 113,500 ACTIVE ACCOUNTS ON ONLINE EXCHANGES

At present, there are many cooperatives and business households in the province, which have been guided by the authorities to familiarize themselves with the e-commerce distribution channel.

According to Son La Provincial Ministry of Industry and Commerce, as of March 2023, the province had over 113,500 active accounts on e-commerce platforms, over 138,700 manufacturing and business households were trained in digital skills and skills to operate in cyberspace; Nearly 2,500 Son La agricultural products were placed in the online retail space.

The products of the province participating in the e-commerce floor are becoming richer and more diverse. From pre-processed agricultural products such as tea and coffee to dried and fresh fruit products such as plums, mangoes, longans, passion fruit, honey…

In particular, there are currently 110 OCOP products, typical rural industrial products and agricultural products released on e-commerce trading floors.

According to Ms. Do Thi Bich Chau, deputy director of the Son La Ministry of Industry and Commerce, technology is truly the driving force behind the province’s economic development. E-commerce platforms are not only a bridge between producers and consumers, but also a channel to efficiently promote and introduce Son La agricultural products to domestic and foreign markets.

“The biggest benefit that the e-commerce platform brings is to help farmers find products to consume products, increase sales, and promote production and business development,” said Ms. Chau.

However, to promote the importance of digital transformation, according to Ms. Chau, companies, cooperatives, manufacturing plants and business households must be aware of the nature, importance and flexible approach and be fully aware of creating on digital platforms to production and business processes.

In particular, in order to apply electronic technology well in the production, business, launch and promotion of agricultural products of the province of Son La, giving greater value to producers in the context of the digital economy, it is necessary to update the necessary knowledge in the production process and business activities of their Units.

BUILDING A “WALL” TO PROTECT PRESTIGE PRODUCTS FOR FARMERS

In recent years, the Ministry of Industry and Commerce of Son La Province has launched the project “Promoting the Application of Information Technology and Digital Transformation in Trade Promotion Activities in 2021 -2030“.

At the same time, coordinate with VNPT Son La, departments, branches, districts and cities a plan to test the trading space and trace the origin and provenance of agricultural products of the province.

In addition, the Ministry of Industry and Trade has built a product information page (https://agritradepage.vn) with 42 companies, cooperatives and 52 typical agricultural products in 3 languages ​​(Vietnamese, English and Vietnamese). , Central) .

Assisted in promoting, launching and selling products on 3 international e-commerce platforms: Alibaba.com, EC21.com, Agrimp.com. The department also set up a YouTube channel for Son La agricultural products, created articles, pictures and videos to introduce products in many languages, to promote typical Son La agricultural products in foreign markets…

Mr. Nguyen An Son, Department of E-Commerce and Digital Economy (Ministry of Industry and Commerce) said that the GoOnline program to support e-commerce applications (www.goonline.gov.vn) by the department in the province has been implemented Provision of solutions to support the digital transformation of small and medium-sized enterprises, such as B.: Optimization of operational processes to improve productivity; Saving of administration and production costs; increase sales.

GoOnline has worked with platform partners to support e-commerce sales such as Accesstrade (affiliate marketing platform company) to create and consult solution packages suitable for the needs of any medium and small business.

Accesstrade has assisted companies, cooperatives, manufacturing households and business households on how to participate in the process of participating in promotional, introductory and sales live streams on multi-channel digital platforms such as Tiktok, Zalo, etc.

As well as execution skills to identify topics, target customers, channel positioning and script content appropriate to the product; Build processes, functions and link Tiktokshop, Zalo accounts, …

In order to protect the reputation of products and companies and end the fear of counterfeit goods, the Department of E-Commerce and Digital Economy has built and put into operation a system of authenticating genuine goods by QRCode in e-commerce at https:/. /truyxuat.gov.vn/.

At the conference, Mr. Do Tran Tri, a representative of the Department of E-Commerce and Digital Economy, presented the usefulness of this application in the production and business process to the companies and people of Son La.

Mr. Tri said this application can solve the problem people are worried about, which is an instant fake alert for businesses and customers, by restricting the scanning of genuine stamps and clearly decentralizing management between the maker and the retailer.

In addition, through this retrieval system, businesses and consumers can easily find out information about the warranty process, company promotions …

“Building a system to authenticate genuine goods through this QR code helps control risks involved in tracking and verifying the origin of goods. This is not only a step for companies to create trust for customers, but also a “wall” to protect the reputation of products and companies,” stressed Mr. Tri.