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The Ministry of Culture, Sports and Tourism issued Resolution 1894/QD-BVHTTDL to adopt a program for some models of night tourism product development.
According to the plan, by 2025, twelve provinces and cities including Hanoi, Quang Ninh, Hai Phong, Thua Thien Hue, Da Nang, Khanh Hoa, Hoi An (Quang Nam), Da Lat (Lam Dong), Can Tho, Phu Quoc ( Kien Giang), Ho Chi Minh City, Ba Ria – Vung Tau, proposes at least one model for product development in night tourism.
In it, three major cities, Hanoi, Da Nang and Ho Chi Minh City, must form a separate night entertainment complex by 2025. Alignment by 2030, expansion into a separate nighttime entertainment complex. in the remaining 9 provinces.
In addition to aiming to increase the number of tourists and increase spending, the project also aims to extend the stay of domestic and international tourists (to increase at least one night), thus helping to make night tourism a key product for to make the development of night economy in Vietnam.
Accordingly, there are five models for the development of night tourism products, including: performing arts and cultural activities; Sports activities, health care, beauty; shopping, evening entertainment; Visit night tours and introduce the culinary culture and catering services at night.
The project clarifies that 12 municipalities have the task of actively selecting night tourism models that meet actual conditions, promote existing advantages, meet the development orientation of national night tourism products and meet the needs of tourists. Pedestrian zones, food streets, night markets or shopping, sports and entertainment centers form from there.
According to the Ministry of Culture, Sports and Tourism, Vietnamese night tourism product branding requires that night tourism products in tourist centers with a high number of tourists develop synchronously.
Night tour of the Ministry of Culture, Sports and Tourism.
The project also proposes many implementation solutions, including the proposal to extend the opening hours of the night service and to consider an adjustment that will allow the organization of the night service until 6 a.m., replacing it since it is 2 a.m. today.
“Building standard toilets, establishing a tourist support hotline, a public price list, and improved quality control and origin of goods are also among the solutions to develop the night tourism model,” adds Scheme.
In addition, there is also a solution to encourage attractions, historical and cultural sites, and museums to work with travel companies to organize night-time tourist experience programs. It is proposed to upgrade the business areas of public transport and tourist road and waterway transport to meet the needs of longer night service time.
In addition, the development of applications, technology services to support tourists, intelligent travel maps; There are also models for advancing technology in online payments and automating service delivery in night tourism.
The project was launched against the background that tourism in Vietnam was found to be lacking in entertainment, sightseeing and entertainment activities for tourists, especially night activities.
A survey by Vietnam’s National Administration of Tourism found that spending by international visitors to Vietnam in 2018 was mainly on room rental and meals (56-60%). The purchase of goods, souvenirs, sightseeing, entertainment and entertainment accounts for 20%, the rest is other expenses. Counting sightseeing just for fun, the cost is only 7-10% of the total trip. Meanwhile, in Malaysia and Thailand, this figure is 40-50%, even 70%.
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