After Japan, Chin-su chose Korea as the next key market to launch the premium Chin-su collection. Investing in the research and development of a series of products in line with Korean culinary culture and standards is Chin-su’s development strategy, aiming to bring Vietnamese cuisine and brands to the world.
Representatives of Masan Consumer Corporation (HOSE: MCH, company: Masan Consumer) and Mr. Nguyen Vu Tung – Ambassador Extraordinary and Plenipotentiary of Vietnam (3rd from left), Mr. Pham Khac Tuyen – Trade Advisor for Vietnamese Trade in Korea (first from left). ) distributor Hyosung cut the ribbon to open the Chin-su booth at Seoul Food 2023.
In addition to the premium condiments that once caused “fever” in the Japanese market, Chin-su also introduced a condiment collection (chilli sauce, condiments, fish sauce, soy sauce) at Seoul Food 2023, based on the pho understanding and understanding of the culinary tastes of groups of chefs, students, youth and Korean families.
Chin-su Chili Sauce Collection with 3 varieties: the original original flavor that will brighten any Korean dish with the warm, spicy notes of Vietnamese chili peppers and the harmony of spicy, sour, salty and sweet flavors. Thus, chin-su chilli sauce becomes easy to taste with typical Korean dishes such as: pancakes, fried chicken, gyoza (dumplings), fish cakes, tornado potatoes; Bibim Chili Sauce – mixed rice sauce inspired by the typical Korean cuisine Gochujang combined with the taste of Chin-su chili sauce, which is “popular” in Vietnam; Finally, wasabi chili sauce was first introduced to the “devotees” of Korean cuisine after recently “storming” the Japanese and Vietnamese markets.
At Seoul Food 2023, Chin-su Chili Sauce launched alongside Chin’s signature red bottle of Su, as well as a line of products in convenient tubes for devotees passionate about discovering and collecting multiple flavors at once.
Chin-su fish sauce Baltic Sea anchovies with 40 protein content and a strictly selected source of fish sauce for the ultimate delicious taste with amber red brown color, deep aroma and the rich sweet taste of mature fish is also a treat. Chin-su’s pride. High-quality products that add a delicate taste to family dishes promise to continue to conquer the taste buds of Korean diners, just like in Japan.
The launch of the Pho Story line at Seoul Food 2023 is a surprise from Chin-su for those who love traditional culinary flavors. “Pho Story” is a journey in which the traditional taste of Vietnamese pho is discovered, preserved and evolved as the pho bowl is intricately prepared from carefully selected ingredients to bring out the delicate taste of the sweet and savory broth. , fragrant beef, ginger and green onions mixed with soft noodle soup. The elegant, traditional flavor is included in the Pho Story version, so Vietnamese Pho lovers can feel the tradition in modern life wherever they are.
Mr. Kim In Chon, President of Hyosung International: “The launch of the Premium Spice Collection of Chin-su and Pho – a world famous Vietnamese dish at Seoul Food 2023 is a testament to the unique intersection. The uniqueness of Vietnamese and Korean cuisine.” With a population of over 50 million people and a large number of Vietnamese currently working and living in Korea, Vietnamese cuisine has become extremely famous among Koreans. There are many Vietnamese restaurants and eateries across Korea. We are extremely confident and happy when Chin-su spice and Pho Chin-su are officially launched here. We will quickly report Chin-su’s products to reach consumers. Use Korea in the near future.”
Seoul Food is an annual international food event for businesses (B2B) related to food, restaurants and hotels. Seoul Food 2023 is the 41st year of this event, which has attracted over 1,000 companies from more than 30 countries. The launch at the event is the first step to give momentum to the Chin-su noodle and seasoning collection to continue to cover the Korean market and meet the enjoyment needs of Korean consumers and Vietnamese overseas. You live, study and work in Korea.
Masan Consumer is accelerating its Go Global strategy to generate 15% of sales from international business by 2027. Success in the Japanese market and a strong start in Korea are leverages for Masan Consumer’s products to easily conquer many other developed markets around the world such as Korea, Australia, Europe and North Korea. America…
Mr. Pham Hong Son spoke at the Seoul Food 2023 event.
Pham Hong Son – Deputy General Manager of Masan Consumer, said: “Vietnamese cuisine is on the list of the world’s top cuisines and the core that makes it special is Vietnamese spices and bold flavors. The zest of the anchovy fish sauce, the stimulating warm spice.” The taste of chili peppers, the aroma of paprika, garlic and typical herbs… Traditional dishes such as pho, vermicelli, vermicelli, hot pot… also appeal to Vietnamese and international guests for remembrance. Therefore, Masan Consumer wants to help bring the power of Vietnamese cuisine to the world through Chin-su spices, Chin-su pho, so that the world can enjoy Vietnamese cuisine everywhere. Along with hundreds of other domestic companies, Masan Consumer will contribute to the development of these powerful products on a global scale.”
In the Vietnamese market, the Chin-su collection is also expanded with selected product lines to meet the tastes and needs of consumers’ culinary experiences.