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In order to support the sustainable development of handicraft villages, Yen Bai Province is focusing on creating common labels for handicraft villages or landmark local specialties.
In the past period, Yen Bai Province has implemented numerous activities in management, support, construction, protection, exploitation and development of industrial property rights in order to improve the competitiveness of Vietnamese specialties and specific products.
In the first 6 months of 2023, Yen Bai Province established collective trademark rights for the following products: Lec Sticky Rice (Bao Ai Township, Yen Binh District); La Pan Tan Rice Wine (Mu Cang Chai District); Mu Cang Chai roses; Pung Luong Shan Tuyet Tea (Mu Cang Chai District); Tram Tau Hot Pot with Sticky Rice…
In addition, the province manages and develops geographical indications along the Bat Do Yen Bai bamboo shoot product value chain; Management and development of the Tram Tau Upland Taro certification mark.
The vermicelli product of Quy Mong Township (Tran Yen District, Yen Bai Province) has built a brand through collective intellectual property certification. Picture: Thank you Tien.
Previously, Yen Bai had also protected many products through intellectual property in the form of certification labels, collective marks and geographical indications, including: Thac Ba Sea Fish Certification Mark, Lang Mu – Khanh Thien Sticky Rice, Mu Cang Chai Black Bone Chicken, Lam Thuong- Pumpkin Duck, Tram Tau Highland Taro, Tram Tau Native Black Pig, Luc Yen Luc Yen Apricot Bamboo Shoots…; Collective brands of Muong Lo smoked meat, Han Da green tea, 87 Tram Tau sticky rice, Tram Tau chili bamboo shoots…; geographical indications for Mu Cang Chai honey products, Bat Do Yen Bai bamboo shoots and Phinh Ho Shan tea.
After the products were protected by intellectual property rights, they had practical effects, helping to promote the province’s socio-economic development, and opening up a new direction for the development of their economies for the highlanders. At the same time, it helps improve the product’s position, value, reputation and brand; Encouraging the expansion of production and conversion of inefficient plant and animal species to produce products of economic value adapted to the natural conditions in each location.
Thanks to the establishment of collective trademark rights, Bat Do Yen Bai’s bamboo shoot products are exported to demanding markets such as Japan and Taiwan. Picture: Thank you Tien.
A collective mark is a common mark of the collective, all members of the collective can use and promote their products. The collective can be a cooperative, a cottage garden association, a cooperative group, a company, a trade association, etc. In addition to the right to use the collective mark for their products, members must have an obligation. Compliance with regulations on the use of collective marks.
Collective marks are often associated with place names to identify products originating in the place and area bearing that place name. Vietnam has long been an agricultural country, each region has its own characteristics in terms of natural conditions (climate, soil), therefore agricultural products have specific characteristics of each region that cannot be obtained from other regions or are of inferior quality.
The selection and protection of collective marks related to place names will bring many benefits to the collective and its members. The reputation and quality of the products from the region that bears the place name are sure to be quickly embraced by consumers far and wide.
The affixing of a collective mark with a place name to a product is also seen by consumers as a sign of quality assurance, as the product’s reputation from that geographical area has been confirmed over time.
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