Ha Giang has selected 8 key product groups to support production for tourism, such as tea, honey, medicinal herbs, processed foods, basketry, textiles, handicrafts and processing items, wine products, seedless persimmons.

Simultaneously using a number of new and different tourism products to create highlights, such as Providing images and informational content for tour operators to be included in tourism programs near the local season…

Tuyen Quang’s specialties such as Ham Yen Tableware, Tuyen Quang Dried Bamboo Shoots, Kitchen Buffalo Meat or Na Hang Corn Wine, etc. are well-known to tourists across the country. Luc Ngan District (Bac Giang) brings the activity “Tourism to experience the orange and grapefruit season” into an annual activity…

This is the information provided by the Ministry of Industry and Trade at the recent seminar “Supporting Consumption of Products in Ethnic Minority and Mountain Areas Through Cultural and Tourism Development”.

MORE VALUE FOR AGRICULTURAL PRODUCTS

Mr. Loc Kim Lien, deputy director of the Ministry of Industry and Commerce of Tuyen Quang Province, said Tuyen Quang is a mountainous province bordering the northeast and northwest, and a province with great natural incentives for the development of commodity agriculture.

In recent years, after introducing the one-product-per-township scheme, the province has begun to pay attention to the quality of commodities and develop the brand name of agricultural products. Through trade promotion measures, the province’s products are consumed through many distribution channels. Especially to promote consumption, the province has linked the development of tourism culture with the consumption of Tuyen Quang’s products over the past year.

Festivals such as the annual Thanh Tuyen Festival bring many tourists to visit. Visiting the festival, visitors can directly experience the place of production and processing of provincial specialties, knowing that behind the products are stories about the history and culture of ethnic minorities. This also increases the value of local products.

“Consumption of local products through cultural and tourism activities is a useful consumption channel, and helps farmers in remote areas in Tuyen Quang Province to sell their products and introduce consumers at home and abroad. In particular, products with geographical indications such as tart orange, grapefruit or Shan Tuyet tea in Tuyen Quang Province are currently favored and appreciated by customers,” said Mr. Lien.

Lan Rung General Trading Co., Ltd is known for its diverse and rich products such as traditional ethnic costumes, bags, towels or cushions, which are carefully and extremely skillfully woven. Mr. Vo Van Tai, director of the company, recalls that when Sa Pa became a national tourist destination, Lan Rung’s products were first known only as gifts, but have now become a valuable product. Build sofas or decorate hotel rooms…

In particular, in addition to traveling to Sa Pa, tourists can also visit Lan Rung Brocade, practice weaving, embroidery, or drawing beeswax on cloths, or dyeing indigo… promoting the consumption of goods while promoting Vietnam’s local brocade culture to the world.

YOU NEED RIGHT POLICIES TO TRANSFORM POTENTIAL INTO TARGET BENEFITS

However, actual implementation shows that product brand building through tourism cultural events has not fully realized its potential. Trade promotion was not carried out regularly, so many specific products and strengths were not promoted, fully and timely presented to tourists …

On the other hand, Mr. Lien said that it is still difficult to combine consumption of local products with cultural and tourism activities. For example, the farmers’ production practices are still spontaneous, there are no products that really follow the production process. There are products with very good sales but limited quantity. Labels, product packaging are not unique, attractive, not interested in branding …

Therefore, it is necessary to have more appropriate orientations and strategies to turn this potential into a tangible benefit to really contribute to the large-scale consumption of products from ethnic minorities and mountain areas.

According to expert Nguyen Minh Phong, Vietnam is an agricultural powerhouse and also a country with great tourism potential, and it is clear that these two areas together will help to celebrate these two strengths and increase socio-economic efficiency.

Therefore, it is necessary for companies to stand out in order to organize the production and consumption of products. According to Mr. Phong, ethnic minorities under the leadership of companies are more conscious in terms of delivering products under contract, honoring commitments, protecting the environment, ensuring reputation with customers, sourcing more specific products, higher value …

Added to this is the role of municipalities, relevant ministries and authorities in coordinating to promote tourism development linked to the development and consumption of local products. It is necessary to further improve the system of legal documents related to this activity in order to coordinate and create mutual support. The transport system, especially the interconnected system, must be expanded.

Mr. Phong particularly emphasized the need to build a brand for the place, for the product, to infuse the products with local culture. “Each product is a story, a story, if we breathe it and spread it, it will surely attract many more tourists, even the sales value achieved will be higher. ‘ suggested Mr. Phong.