Digitization of distribution of agricultural products

Currently, for cooperatives (cooperatives), in addition to the good performance of their production task, it is also very important to find a way out for agricultural products. However, since cooperatives focus too much on the production phase; Cooperatives have limited management, administrative, marketing and communication capacities, so agricultural products are often dependent on traders.

Bom Bo Binh Phuoc Trading Service Cooperative (Bom Bo Cooperative, Dong Capital is over 19 billion Dong. Bom Bo Cooperative not only builds a spacious and modern exhibition area in the center of Dong city

Notably, Bom Bo Cooperative also started selling OCOP-certified packaged products from provinces and cities in the region who want to cooperate. Therefore, although Bom Bo Cooperative has only been operating for two years, despite certain difficulties, it has obtained the collaboration of dozens of cooperatives inside and outside the town.

At the stand where the products of the cooperative are exhibited, there are always plenty and varied products, from fresh fruit to cold fruit and pre-processed products, arranged in a clear and scientific manner. In particular, there are many very special products such as Kom Tum Province Ngoc Linh Bottled Ginseng Drinks, Tien Giang Dragon Fruit Jam, Song Be Turmeric Honey Powder, Tay Ninh Shrimp Salt, 3 Island Dried Durian, Red Flesh Jackfruit…

Nghiep Quoc Vuong, director of Bom Bo Cooperative, said he is holding organic pepper products from Loc Quang Cooperative, a cooperative engaged in local production and clean pepper business, in parallel with online sales. Next, the cooperative also built a Facebook to sell goods online in the form of a live stream.

In particular, Bom Bo Cooperative also gathered typical cooperatives in the region to organize an online market for agricultural cooperatives while offering key products from partner cooperatives on e-commerce trading floors; Promote local typical products step by step, integrate them deeply into the market, solve consumption problems, increase the value of agricultural products.

Mr. Vuong added that the cooperative adopted the sales management method entirely by software to support internal management from import-export warehouse to sale and limit the loss and deviation of goods. In addition, we use electronic marketing channels, marketing, online sales based on e-commerce platforms, websites, social networks, electronic payments…

Thanks to digital transformation, people who can sit at home or anywhere can now make cashless online purchases quickly and cheaply with a few “touches”. Although the Bom Bo Cooperative has only recently been exploited, the number of customers and cooperatives who come to Bom Bo Cooperative is increasing day by day, showing that the cooperative’s development path was on the right track.

However, Mr. Vuong also conceded that the digital transformation path of the cooperative in particular and the provincial collective farm in general still has many obstacles: “The reason is that the infrastructure is not synchronous and modern, the capital is still limited.” Limited. The quality of the staff to manage the digital transformation is poor and weak. This is really a major obstacle in developing the collective economy towards digital transformation.”

Networking with other cooperatives to “walk together”

After locating the market, Bom Bo Cooperative also promoted handshakes with cooperatives under the motto of “bringing farm to table” agricultural products, accompanying and sharing them, gradually building the reputation of the products. Products.

Accordingly, in addition to important service and trade activities, the cooperative also actively advises partner cooperatives on building a clean and sustainable agricultural production process, prepares OCOP product registration documents, scientific and technical support, and supplies materials from organic fertilizers to irrigation equipment, etc., signing sales contracts , Selling products at higher prices than the market, forming a sustainable link chain, closed “from production to the table”, solving the problem of overloading of agricultural products, improving income.

These days, people in Loc Khanh township in Loc Ninh (Binh Phuoc) border district are excitedly preparing to start harvesting ST24 rice. This is a model for linking ST24 organic and organic rice cultivation between Bom Bo Cooperative and Quality Rice Cooperative in Loc Khanh Municipality (Loc Ninh District).

Lam Nghe’s family have been growing rice in the hamlet of Cha Don for more than a decade, but never have they been as excited as this year. This season, Mr. Nghe’s family has been experimenting with the high quality rice variety ST24 on the more than 1 hectare family field.

According to Mr. Lam Nghe, it is a variety of rice supported by Bom Bo Binh Phuoc trade and service cooperative in terms of seeds, techniques, fertilizers and products, which are purchased directly from the field at a price 20% higher than others become rice varieties. Traditional varieties of rice grown in the past.

“Like other people here, I often grow rice using local varieties, so the selling price is low. After the first crop of ST24 organic rice, farmers noticed a bigger difference between yield and price. In the first harvest I got over 5 tons of fresh rice from an area of ​​1.1 ha. The price for the cooperatives harvested directly on the field is 7,150 VND/kg, which is almost 2,000 VND/kg higher than other local rice varieties,” said Lam Nghe enthusiastically.

Loc Khanh Municipality People’s Committee Chairman Tran Quang Vinh said the technique is not too difficult with the new model of rice cultivation for ethnic minorities. Fertilizer use is also reduced, farmers can use the manure source from cattle breeding, thus reducing costs while the selling price of rice increases. The location determines that this is the right direction for farmers, especially ethnic minorities. Some households harvest, the expected yield is not less than 6 tons/ha. This is one of the successes that the model has brought to people and that is being emulated in the community.

“In the coming period, Bom Bo Cooperative will target wholesale customers such as supermarkets, grocery stores… and look for export opportunities, participate in trade promotion programs and negotiate prices directly with customers. Partners to bring the maximum benefit to the cooperatives and the chain.” Members.

Cooperatives, farmers and even companies with products that meet the standards of safe agricultural products prescribed by the markets can bring goods to Bom Bo for exhibition, find new customers and develop together. development,” informed Mr. Nghiep Quoc Vuong.