In the past period, all levels, sectors and farmers in Quang Binh province have made a goal to promote the use of digital technology and digital platforms and to automate production, harvesting and processing processes in agricultural production.

Mr. Tran Tien Sy, chairman of the Quang Binh Provincial Farmers’ Association, said the provincial farmers’ association has also worked with the agricultural sector to organize the development of electronic diaries, digitization of acreage data and traceability of agricultural products. This will help farmers to achieve the goal of digital transformation to contribute to the development of production and consumption of agricultural products and goods.

Farmers are familiarizing themselves with the e-commerce trading space

In order to facilitate access to digital technology for members of good production and business farmers, the Provincial Farmers Association, in cooperation with the Ministry of Agriculture and Rural Development of Quang Binh Province, launched more than 30 typical products representing agricultural products in 2022. Industry with the province’s regional identity participated in the OCOP Vietnam Fruit and Product Festival in Son La Province.

In addition to participating in the series of trade promotion, promotion, introduction and market linkage events of OCOP products and agricultural products, Quang Binh province’s agricultural production, business and service households have become more and more involved in online stalls consuming agricultural products and OCOP products on the Postmart e-commerce platform.

“Participating in the OCOP Vietnam Fruit and Product Festival in Son La Province in 2022 helped participating officials, members and farmers to share and learn more about the benefits of digital transformation and increase their knowledge to members and farmers to propagate and facilitate direct access for them. Electronic technology to support the development of production and consumption of products,” said Mr. Tran Tien Sy.

Ms. Tran Thi Nhu Oanh, Director of Nhu Oanh Essential Oil Production Cooperative (Nam Trach Township, Bo Trach District), shared, “By attending the OCOP Vietnam Fruit and Product Festival in 2022, I had the opportunity to learn more and Get to know Many advantages that the digital transformation brings with it. In particular, when I listed my products on the Posmart e-commerce platform, I found that my products were widely promoted, which reduced costs and shortened selling time.”

Previously, the Quang Binh Provincial Farmers’ Association and the Provincial Post Office implemented digital transformation content in the production and consumption of agricultural products and commodities for farmers in the province. Associations at all levels have focused on supporting good manufacturing and business households, farms, individual business households, cooperative groups, cooperatives, branches and professional organizations to join the e-commerce platform to connect connecting markets, promote and introduce products , domestic and to expand international sales channels.

In order to do a good job for farmers in digital transformation, Quang Binh Farmers Association has collected information of over 32,000 commercial households in the region with typical products at all levels. Priority will be given to products certified by VietGAP, GlobalGAP standards, food safety certificates, trademarks, product quality registration, OCOP products… to update, launch and sell products on the trading platform of the e-commerce platform Postmart.vn /Agri -postmart.vn.

So far, 8/8 counties, cities and townships of Quang Binh have set up a working group led by the chairman of the county-level farmers’ association to collect information on agricultural products/commodities and promulgate a plan, planning and implementation.

A document has been developed on the part of the provincial post office to guide agricultural producing households to register for an account and offer agricultural products on the Postmart e-commerce platform; Building a packaging, connecting and delivering process to help farmers in the process of connecting, buying and selling on the Postmart.vn e-commerce platform.

Helping farmers understand the power of digital technology

In addition to training on providing agricultural products on the e-commerce platform, Quang Binh Farmers’ Association focused on coordinating with entities to manage the effectiveness of digital platforms, e.g. B. Leveraging the utility of mobile money services and leveraging digital capabilities in mining government and digital society.

With this approach, it has helped farmers and employees understand the power of digital technology for life and production; Encourage farmers to actively support and implement digital change in order to improve the quality of life.

According to Mr. Tran Tien Sy, chairman of the Quang Binh Farmers’ Association, one of the main tasks of the Quang Binh Farmers’ Association in the coming period is to mobilize farmers to shift from agricultural production thinking to agricultural thinking. , improve quality, added value, diversification of products, increase the competitiveness of agricultural products according to market needs.

Associations at all levels are stepping up guidance and encouraging farmers to engage in farming e-commerce transactions, increasing the share of digital farming in the economy.

“We have opened many courses to equip households with skills and knowledge about digital transformation in agricultural, rural and agricultural development. Because it is the subjects who produce agricultural products who conquer their products and place them on the e-commerce marketplace to succeed,” emphasized Mr. Sy.

Through digital platforms, it is also a way for farmers to network and forge trades between companies and farm production households inside and outside the province. Promoting opportunities to stimulate demand, invest, link and promote trade in agriculture, farmers and rural areas.

“The digital transformation efforts will help Quang Binh’s farmers not to be left behind in the Industrial Age 4.0,” said Mr. Tran Tien Sy.

Through active activities to support farmers, almost 50 producing households have placed their products on the e-commerce platform so far. On average, there are over 200 transaction orders through Postmart.vn every month.

Ms. Tran Thi Nhu Oanh, director of Nhu Oanh Essential Oil Production Cooperative, said that after participating in e-commerce products, the unit’s medicinal essential oil products are well known to many individuals and companies. Purchase.

“The number of goods traded on the floor has increased by 50% compared to the past. There were customers abroad who took advice and offered their cooperation on product consumption,” Ms. Oanh shared.

Vuong Doan (Hai Ninh Township, Quang Ninh District), specializing in purchasing and processing seafood, has brought about many positive changes in business life thanks to its access to e-commerce.

Ms. Vuong Doan, general manager of the company, shared that the company faced many difficulties and difficulties in selling its products when it was founded. Having expanded e-commerce into its business activities, the company now buys and processes hundreds of tons of high-quality seafood such as squid and shrimp instead of buying and processing a few dozen tons of seafood every year. , Fish for export.

“Each year, the unit’s sales have increased by tens of billions of dongs through the use of e-commerce. As a result, our products have been exported to Thailand, Laos and some countries in the region,” Ms. Vuong Doan said.

Bo Trach District is a place promoting digital transformation for farmers. Mr. Phan Duc Thinh, Chairman of Bo Trach Farmers’ Union, said farmers’ unions bring propaganda to each member about the purposes and benefits of digital transformation. In particular, focus on equipping farmers with skills and knowledge to create conditions for improving production efficiency, as well as the introduction, promotion and consumption of agricultural products.

“Currently, there are more than 10 production and processing plants of medicinal herbs, rice, etc. in our region, which provide e-commerce services. In particular, many OCOP products have promoted brand and increased product consumption through electronic transactions. We also support many households producing agriculture, livestock, aquaculture, etc. to adopt e-commerce to achieve high profits in consuming commodity products,” said Mr. Phan Duc Thinh, owner and chairman of Bo Trach Farmers’ Association called.