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The trend towards gradual conversion to the consumption of organic agricultural products will be inevitable. Therefore, manufacturers must actively “catch up” with this shift.
dr Ngo Kieu Oanh, an agricultural expert and owner of Ba Vi Country Farm (Hanoi), said, “Nature-imparted ecological and organic products are Vietnam’s strengths. However, it is important to process and trade to meet the needs of the market.
According to Ms. Oanh, for the effective development of organic farming, it is necessary to first change the mindset from traditional farming to organic farming; Develop planning (site plan, water network, vegetation…) with the participation of scientists and collect data from localities… From this the basis for the appropriate arrangement and classification of crops with the right orientation for the development of organic farming.
According to Ms Oanh, during the transition to organic farming, a special loan fund and insurance is needed for farmers and organic production cooperatives to operate. In addition, it is necessary to create an alliance of organic producers, to gather and support each other, to face the task of providing sufficient, continuous and diversified products, to expand the range of products in the chain, communication to promote …
Mr. Paul Le, Vice Chairman of Central Retail Group, said: Indeed, there is a strong shift from consumption and production of conventional products to safe, organic and healthy products.
“The Covid-19 pandemic is a lever for consumers to pay more attention to healthy products. In times of social distancing, we have more time to learn and increase the purchasing power of products. Healthy products like organic products,” Mr. Paul Le shared.
According to Mr. Paul Le, the consumption of organic products is an inevitable consumption trend. Vietnam’s development, rapid population growth, an ever-expanding age group of 15 – 40 (about 40 million people) are becoming more and more sensitive to healthy products and are willing to spend money on a healthy lifestyle.
Vietnam’s middle class will be around 25 million people by 2025 (that’s 25% of the population). This class can understand and feel that consuming organic products for everyday use is an important need.
Based on this, Mr. Paul Le emphasized: With the changing behavior of consumers in the world, Vietnamese farmers must focus on good production and produce products that meet ecological standards in accordance with the needs of consumers of national and international populations. In addition, the price of organic products will decrease, which corresponds to the majority of consumers.
Mr. Bui Hong Quan, Vice Chairman of Vinamit, said: In order to practice organic farming, it is important for companies to uphold their reputation and fulfill their commitments on quality and design when dealing with dealers, distributors and consumers to reach .
“Organic companies really need dedication and reputation, because at the beginning they will face many difficulties, how to come to organic farming,” emphasizes Mr. Bui Hong Quan.
Organic farm products are products with specific segments in terms of market demand and brand positioning value. In addition, organic agricultural products bring many values with them, such as: B. the regeneration of the environment; protect people (producers, traders, consumers); shared responsibility for green growth in agriculture…
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