With the two Tet holidays of 2023 only about 3 weeks apart, the commercial activities catering to the shopping needs of Lunar New Year 2023 in Ho Chi Minh City focused on the stakes and created a lively atmosphere. City.

New Year’s goods ready

There are 46 commercial centers, 237 supermarkets and 3,012 convenience stores in the city, according to a report by the Ministry of Industry and Commerce of Ho Chi Minh City. The total amount of food and staple foods entering the market averaged 1,800 tons/day. Ho Chi Minh City prepared about 34,000 tons of goods for the market stabilization program and served the people during Tet.

Notably, Co.opmart and Co.opXtra Systems simultaneously launched 12,000 Tet products with discounts of 10-50%. Many Tet gift baskets for gifts are also provided and displayed in a separate area to meet shopping needs and as gifts for customers. Co.opmart also increased the proportion of stocks to 30-50% compared to the previous months, focusing on essential commodities such as rice, sugar, cooking oil, fish sauce, all kinds of meat (pork, beef, chicken), seafood, Poultry eggs, jam cakes of all kinds…

WinMart forecast high purchasing demand from early January 2023 to Lunar New Year 2023, and also planned to supply goods with a 30% increase in production. In particular, traditional Tet products such as fruit gift baskets, banh chung, and salted foods are also prepared by WinMart in bulk at good prices, and many items are discounted up to 50%.

Similarly, Saigon Trading Corporation One Member Limited (Satra) also greatly increased reserves of Tet goods. The total amount of goods stocked by the Satra retail system for two months (before and after Lunar New Year 2023) is estimated at VND 500 billion, an increase of 10% compared to Tiger New Year 2022. It will be accompanied by discount promotions More than 3,000 items with discounts of up to 72%.

The representative of MM Mega Market also started exhibiting goods for the Lunar New Year from December 15, 2022 to January 21, 2023, with many promotions: buy 1, get 1 free, collect points for customers 5 times, to stimulate demand. Supermarkets, shopping malls and convenience stores in Ho Chi Minh City have also developed plans to prepare goods for Tet 1-2 months ago with a 2-3 times increase compared to the normal month, which is 15-30%.

At the same time, the service time for retail sales will be increased to 23 hours on the days of December 20-27, and to 24 hours on the two peak days near the Lunar New Year to meet the shopping demand of people in the city.

EXCELLENT CONSUMER SERVICES EXCELLENT

In order to deliver Tet items to supermarkets, shopping malls, retail stores, etc., many manufacturing companies also planned 1-2 months in advance.

In particular, Masan MEATLife has increased the capacity of MEATDeli Cool Meat Processing Complexes in Ha Nam and Long An. The total production of MEATDeli brand chilled pork and chicken to be launched during Lunar New Year 2023 is expected to reach nearly 4,000 tons, up 23% from the same period last year.

Tuong An vegetable oil also plans to increase production by 15% over the same period and develop all three segments of popular, middle and high-end evenly, depending on the characteristics of each region.

The Vinh Thanh Dat Food Joint Stock Company is expected to bring about 4 million chicken eggs (2.5 million chicken eggs and 1.5 million duck eggs) to serve the days leading up to Tet. Sales volume in 3 days near Tet is expected to reach 1 million eggs/day. The price did not change, in the 3 days before Tet it was even reduced by 5-10%.

The Vietnam Animal Products Joint Stock Company (Visan) has prepared a budget of more than VND700 billion for the reservation and production of tet goods, a 20% increase over the same period in 2021. According to the plan, Vissan will prepare 2,000 tons of fresh food (mainly pork, a 30% increase from Tiger New Year 2022 levels) and 4,200 tons of processed food, a 10% increase. This company also commits to keeping the prices stable and running many promotions that offer discounts ranging from 5% to 10% on the company’s products.

In parallel with Tet shopping activities, many other related Tet service industries such as travel, hotel, transportation, F&B… also plan to serve Tet and develop business in the future.

According to the Asia Fast-Moving Consumer Goods (FMCG) Industry Report recently released by the Kantar World Panel, Vietnam’s beverage industry has made a remarkable recovery after being hit by the epidemic for two years. The third quarter of 2022 saw an average growth rate of 5.2%, just 0.4% lower than the average growth rate for all of Asia.

In particular, after two difficult years due to the impact of the Covid-19 pandemic, Starbucks Vietnam’s financial results showed some growth in the new normal thanks to the promotion of online payment activities via e-wallets. In addition to bank cards, Starbucks Rewards membership cards or cash, customers can also use MoMo and ZaloPay e-wallets to make payments at Starbucks Vietnam stores.

By the end of 2022, Starbucks had 87 stores centered in major cities such as Hanoi, Ho Chi Minh City, Hung Yen, Hai Phong, Da Nang, Hoi An (Quang Nam), Nha Trang (Khanh Hoa), and Binh Duong; Ho Chi Minh City alone has 50 stores. Starbucks Vietnam’s goal in 2023 is to open its 100th store after 10 years of presence in Vietnam. Starbucks Vietnam’s model will also be lean, looking for more spaces in new urban areas, buildings or local communities to bring the Starbucks experience to more customers.

The Highlands Coffee brand has also just announced a new brand orientation after 23 years of establishment and development in Vietnam. This is the fourth time this brand has announced a logo change (the last logo change was in 2013). Also affected by the Covid-19 epidemic, Highlands Coffee is making a strong recovery after the pandemic. With more than 500 stores across Vietnam, the Thai billionaire’s brand is expected to maintain its leading position in the Vietnamese coffee retail market for years to come.

In logistics, J&T Express, an international express delivery brand, is also striving to improve its transportation capacity with 1,900 post offices and nearly 850 trucks of all types to meet customers’ cargo transportation needs during Tet, strengthen staff and employees to deliver packages in deliver to customers in the shortest possible time. In addition, J&T Express is also increasing its presence on social networks in general and on the Tiktok platform in particular; Applying technology to most operations to minimize congestion or delays, especially during peak seasons at the end of the year.