On December 12, 2022, Mibrand Vietnam Brand Consulting Company announced “TOP 30 Vietnamese Banking Brands in 2022” and the category “Impressive Life Insurance Brands in 2022”…

The Brand Vietnam Awards 2022 honors brands in the financial and banking industry with distinctive achievements in brand building and development, while helping to promote high-quality product and service brands, quality and reliability among consumers.

Under the motto “Rising Stars Vietnam Brand”, the 2022 award is intended to honor rapidly growing brands – shining stars in the areas of banking and life insurance in Vietnam.

According to the published ranking “Top 30 Vietnamese Banking Brands in 2022”, Techcombank claims the No. 1 position in the “Vietnam Bank Brand Health 2022” ranking.

Military Bank (MB) has moved up to second place and has improved by 1 place in the ranking of strong banking brands compared to 2021. This is followed by TPBank in third place.

Along with the announcement of the ranking of the 30 strongest banking brands, Mibrand also announced 5 categories of Vietnam Bank Awards in 2022.

Some typical awards can be mentioned like: bank with the highest customer loyalty index, bank with the most breakthrough brand growth, most popular bank, safest bank in Vietnam, the bank has the best brand management system…

The Bank with the Highest Customer Loyalty Index award goes to the banks with the highest frequency of use and the lowest abandonment rate, which went to MB Bank, HDBank and Techcombank.

Thanks to the impressive growth rate recorded over the past three years, the Bank with the Most Breakthrough Branded Growth award has been presented to HDBank, OCB, ACB, SeABank and MSB. OCB ranked 9th, up two spots from 2022. HDBank also had a breakthrough, climbing 8 spots from 2021.

In addition, the bank brands MB Bank, OCB, TPBank, Techcombank were awarded “Most Favorite Bank”. The award is analyzed using the Brand Love Index – 1 of 7 indicators for the Brand Beat Score.

The “Safest Bank in Vietnam” award, honoring the best banks in securing customers’ deposits, dealing with bad debts and keeping customer information well in 2022, went to the bank, Vietnamese version and ACB Bank. “Bank with the best brand management system” belongs to Viet Capital Bank, VPBank, MSB. These are the banks with the best brand communication and design activities in 2022.

In the field of life insurance, the brands BIDV Metlife, Manulife, MBAgeas, BAOVIET Life and Sunlife were recognized as the “Most Prestigious Life Insurance Brand”. These are the brands rated by customers as the most reputable in life insurance.

“The most advanced life insurance brand” belongs to the Manulife, AIA, Dai-ichi Life, FWD, Chubb brands, which have invested in the development of advanced products, services and technology to meet the needs of customers.

According to the organizers, the award is evaluated objectively by two toolsets: “Brand Beat Score” and “Brand Management System”.

Specifically, the Brand Beat Score toolkit assesses all different aspects of brand building and development activities to help companies assess their brands’ strengths and weaknesses. From there, create effective brand development strategies and plans that help the brand increase its competitiveness, brand health, and increase brand equity.

“Brand Management System” is a set of tools built and developed by Mibrand for many years, used in building and developing brands in many large and small domestic and foreign companies and corporations.

Mr. Lai Tien Manh – CEO of Mibrand Vietnam Joint Stock Company shared that the above awards are not only recognition for banking and life insurance brands, but also help brands to realize the role of brand strength in the development of companies. At the same time, we also set more ambitious goals to impress customers with the best products and services.

Mibrand hopes that in the future the Brand Vietnam Award will be given to more brands in fields such as education, F&B, real estate… This will become one of the most prestigious and prestigious awards in the world.