This is an activity organized by the Agricultural Trade Promotion Center (Ministry of Agriculture and Rural Development) in cooperation with the communities at 489 Hoang Quoc Viet Street, Hanoi.

The week there are more than 60 stalls from cooperatives, companies and farmers’ associations from many provinces and cities with specialties such as Me Tri Nuggets from Hanoi, Black Jelly, Cao Bang Sli and Bac Giang Lychee, Durian, Avocado and Dak Nong Custard Apple , Moc Chau Plum …

There are 3 subdivisions: stand area for the exhibition, introduction and sale of agricultural products, safe food, focusing on seasonal fruit products, fresh and processed vegetables, aquatic products, livestock, typical local products; The area supports the connection of trade and delivery of agricultural products between places, companies, cooperatives with supermarkets, grocery stores, modern retail systems in Hanoi and the major provinces/cities, and a live stream area selling agricultural products to participating stalls and start-ups become. Advice area, direct guide to join some major e-commerce platforms and practice opening accounts/channels, creating content, live stream sales via social networks like Facebook, Tiktok.

Specifically, on June 24, from 9:00 a.m. to 3:00 p.m., there was a live stream of sales on the “OCOP fair” TikTok channel.

Mr. Nguyen Minh Tien – Director of Agricultural Trade Promotion Center, Information, Farmer’s Market, Regional Specialties with the theme “Week of Promotion of Tea and Tropical Fruit Products” is the first market in the series of market fairs to be led by the Ministry of Agriculture and Rural Development Coordination with the municipalities for implementation.

The fair has combined the traditional form of direct sales and live stream sales through social networking platforms to provide consumers with more new shopping opportunities and spread the value layers of agricultural products.

Buying and selling is transparent when consumers are provided with full information about production, processing and product histories related to regional identity and culture.

With the global economy facing many difficulties in 2023, the week with the slogan “Vietnamese goods conquer Vietnamese consumers” also helps to focus more on the domestic market.

Supporting cooperatives and companies operating in the agricultural sector of the provinces and cities in the in-depth development of production, processing and linkage of consumption of agricultural products, focusing on the strengths of each region and each season. At the same time, this is an opportunity for manufacturers to meet consumers face-to-face, hear their feedback and answer their questions to better keep up with the market.

Mr. Nguyen Ngoc Son – deputy director of the Ministry of Agriculture and Rural Development of Hanoi said that Hanoi is one of the largest agricultural producing cities in the country with an annual output of more than 737,000 tons of food. 1.4 million pigs; OCOP products account for 20% of the total OCOP products nationwide.

Especially for food processing, there are 1,700 factories in Hanoi, of which 250 are specialized processing factories with high scientific and technological content.

This week’s fair is an opportunity for cooperative businesses to strengthen trade relations and market access, particularly bringing goods onto the electronic floor and distributing them to trading centers and supermarkets.

Hanoi also has a large consumer market with about 10 million people, but the amount of domestically produced agricultural products only covers about 35-60% of the demand, depending on the product type.

Therefore, the weekly market will be a bridge between Hanoi and other provinces, cooperatives and companies to get information about the production and the market. It’s not just about promoting and consuming regional products and specialties at the right time of year and in the right quality, but also about ordering according to consumer taste and coordinating food safety and hygiene with management. We act as a bridge between Hanoi and the local communities to exchange experiences in the field of digital transformation in agriculture, thus contributing to increasing the value of agricultural products.

This is also a good opportunity for Hanoi to introduce and promote OCOP products and its famous specialties like Me Tri Nuggets, Uoc Le Spring Rolls, Van Dinh Duck Rolls… to other provinces.

The article is coordinated by the Sub-department of Quality Management for Agriculture, Forestry and Fisheries in Hanoi