Expand your opportunities by participating in the OCOP. program

Through the implementation of the One Community One Product (OCOP) program, Tran Yen District (Yen Bai Province) has actively engaged in propaganda and step by step exploiting the potential and advantages of the place to transform typical agricultural products into OCOP products integrate. After more than 3 years of implementation, the OCOP program has really spread throughout the district, agricultural products have developed in the direction of value-added, and contributed to economic restructuring, income improvement and residential stability.

Toan Nga Green Startup Cooperative (Quy Mong Commune) specializes in making vermicelli from locally available materials. With its own techniques and creativity in raw materials and processing, the cooperative’s vermicelli products have their own flavors and designs to gain a foothold in the market.

Mr. Do Danh Toan, Director of Toan Nga Green Startup Cooperative shared, “The production of vermicelli must meet rules such as no bleaching chemicals, no dyes, no preservatives and natural drying under the sun and sunny weather to let the yarn dry .

When eaten, the vermicelli is not hard, has a natural crunch and has the aroma of galangal. Currently, our Thai vermicelli product meets the provincial 3-star OCOP criteria in 2022. The product is not only bought by many retailers, but also offered for sale through the social network Facebook. , e-commerce sales channel shopee, cooperative website, in particular, the product has participated in fairs and exhibitions many times, and promoted and presented products inside and outside the province.

Mr. Phung Tien Hien, Vice Chairman of Quy Mong Township People’s Committee, said: In recent years, Quy Mong Township has mobilized people to expand the galangal tree and develop it towards large-scale commodity production-related development, from planting to processing starch to make vermicelli. In addition, actively coordinate with relevant departments, apply scientific and technological advances to production, form production groups, groups and cooperatives to facilitate the establishment of legal status, sufficient credit conditions, brand promotion.

Currently, there are 4 vermicelli production bases in the municipality, and 2 products of Toan Nga Green Startup Cooperative and Viet Hai Dang Cooperative have been recognized as 3-star OCOP products, the consumption value is between 60,000-70,000 VND/kg. Since then, it has helped create jobs and increase people’s incomes.

While the production and trade of tea has faced many difficulties in many places in recent years, people in Bao Hung Township (Tran Yen District) are living well thanks to the production and processing of clean tea. Realizing that tea is a valuable commodity, with the potential to increase people’s income, the community has set up a cooperative to produce high-quality green tea to consume tea buds for people in the area.

Currently, more than 150 ha of tea in the community are mainly high quality tea grown, tended and harvested according to VietGAP organic tea standards. This is the basis for Bao Hung High Quality Green Tea Production Cooperative to produce 2 Bat Tien tea products that meet 3-star and 4-star OCOP standards.

Mr. Pham Van Ban, Director of Bao Hung High Quality Green Tea Cooperative, shared, “During the process of building and developing Bat Tien tea products and Bat Tien tea bags that meet OCOP standards, the cooperative has received important feedback Levels approved and related industries support the construction of projects that link the production chain, procedures, quality control, advice from production to finishing of products such as design, trademark registration, design, packaging for the product.

At the same time, promotion of brand promotion through mass media, creating great opportunities for cooperatives and locals to join forces to preserve the brand and expand the area specialized in chemical tea cultivation in a sustainable way.”

Standardization, access and participation in export markets

Mr. Nguyen Van Manh, Deputy Head of the Ministry of Agriculture and Rural Development of Tran Yen District, said: “From the beginning of the implementation of the OCOP program, Tran Yen District has been committed to communities to review key products and special potentials Products can participate in the One-Commune-One-Product (OCOP) program, on the basis of which they widely promote, enhance and perfect products, add value and participate in the companies, cooperatives, households and individuals who have registered their product ideas Evaluation and certification of degrees of perfection according to prescribed criteria.

At the same time, participants in the OCOP program are guided to focus on improving and perfecting QR code creation, label printing, product packaging design, intellectual property rights establishment, and building a website for selling products to concentrate.

After more than 3 years of implementation, the OCOP program has been answered and actively involved by the party committees, authorities at all levels, the political system and the people. Municipalities and cities implementing the OCOP program to varying degrees have built and developed a wide variety of products and goods, demonstrating people’s creativity; Support activities are professionally organized and in-depth. The selection of registration of products and participating entities corresponds to the requirements and content of the program.

Products, services, especially agricultural products, are very diverse in nature and can be developed and standardized, so it is very convenient for product classification. So far, in Tran Yen District, there have been 33 products that meet the OCOP product criteria, including 2 4-star products, the remaining 31 3-star products, typically: Vietnam Cinnamon Cooperative Cinnamon Cigarette, Nam (Dao Thinh Township), Bat Cooperative Tien Tea Quality Green Tea from Bao Hung Township, Crispy Bat Do Bamboo Shoots from Kien Thanh Township, Honey (Cuong Thinh Township), Purified Water (Viet Hong Township), Vermicelli from Quy Mong Township), Grapefruit (Hung Thinh community), clean vegetables (Y Can community)…

Tran Yen District OCOP products are interested by customers inside and outside the province, distributors and many participating units have signed distribution contracts with supermarkets and agents. And in order to make the district’s OCOP products more accessible to consumers, the Tran Yen District built a booth to introduce and sell agricultural products and food, OCOP products.

In addition, promoting the consumption of safe agricultural products on the e-commerce platform, providing a list of companies and cooperatives with all OCOP products to support the connection to put products on Voso’s e-commerce platform. vn, postmart. For topics involving OCOP products, organize attendance at fairs to exhibit and showcase OCOP products and district specialties.

Mr. Tran Dong, Chairman of the Tran Yen County People’s Committee, added: In the coming period, Tran Yen County strives to maintain and improve a number of typical key products and continue to develop new OCOP products. Promulgate mechanisms and policies towards prioritizing support and encouraging the development of processed and highly processed products; support trade promotion of OCOP products; Assisting in the application of advanced standards such as VietGAP, GlobalGAP, Organic, ISO… in production to allow OCOP products to access and participate in export markets.

Keep focusing on connecting OCOP products and local agricultural products market with customers inside and outside the province, increase sales of OCOP products on e-commerce platforms in Vietnam, such as Shopee, Sendo, Lazada, Postmart , Voso…

The initial results of the OCOP program provide a solid foundation for Tran Yen District to promote sustainable and long-term production development. Tran Yen District continues to develop support policies to encourage subjects to bravely participate in the OCOP program, focusing on strict inspection and control related to quality management, food hygiene and safety.