Food and Goods Delivery Trends Report in Southeast Asia 2022 (based on survey information of more than 60,000 Southeast Asian users of food and goods delivery services, including more than 7,000 people in Southeast Asia) in Vietnam), just announced by Grab, users continue to prefer delivery services where the delivery of food and goods is part of a modern lifestyle, rather than just being an essential need during the Covid-19 epidemic or a pre-pandemic hobby.

According to this, 7 out of 10 users believe that delivery services are connected to the daily rhythm of life. The users surveyed gave the top three reasons for using a delivery service: convenience; ability to meet demand; prepare meetings.

As delivery services become part of the modern lifestyle, consumers are not only ordering more, but also spending more per order: the cost of delivering groceries and goods in May 2022 is 1.3 times compared to November 2021.

According to the report, users from Singapore spend the most on delivery, while Vietnamese users are the most likely to order in the region. In Vietnam, the largest GrabFood order was recorded at VND1,998,000.

In Vietnam, it is mainly young families who use the delivery service. About 72% of the food suppliers in Vietnam are families with young children, they order at least 7 times a month. Similarly, the delivery service recorded 76% of users with young children using the service more than 14 times a month.

According to the report, the online grocery shopping trend of Southeast Asian users is also gradually changing. In particular, more than 90% of consumers buy prepaid meal vouchers and spend time reading restaurant reviews online. more than 80% of users reserve a place to dine or choose to dine at the restaurant after placing an online order; and more than 70% of users order and pay for their meals online at home. 9 out of 10 users say they prefer brands with integrated experiences both online and in the restaurant.

Southeast Asian users use delivery apps as food search engines: consumers discover new restaurants through delivery apps. 88% of consumers know of a new business thanks to delivery apps. 74% of users browse delivery apps when they are undecided about which restaurant or store to choose. On average, GrabFood users spend 17 minutes deciding to place an order.

High user demand is leading restaurants to further digitize to meet food and merchandise delivery needs. In Vietnam, 9 out of 10 restaurants say delivery platforms are an integral part of their business, which is higher than the regional average (8 out of 10 restaurants).

Across the region, total restaurant sales increased an average of 15% compared to pre-delivery platforms.

In addition, healthy and plant-based foods are becoming increasingly popular: about half (48%) of Southeast Asian consumers surveyed have tried plant-based foods in the last 6 years. 86% of consumers eat at least one healthy meal every 2-3 days.

This trend is strongest in Vietnam at 83% and 93% respectively. This trend is reflected in the ordering habits of Grab users in Vietnam, with healthy meal demand on GrabFood doubling between 2019-2022 and physical wellbeing orders on GrabMart increasing six-fold in 2020-2022.

At the same time, snacking related to the reopening of offices is becoming a group activity, resulting in 2/5 Vietnamese consumers eating snacks at least once a day, more than 60% of consumers tend to order group snacks per order. Fried bananas and pearl yoghurt are the most popular snacks in Vietnam.

The report also points to the trend of local cuisine occupying a high position as Vietnamese consumers return to their passion for bread in the first half of 2022. Banh mi ranks 4th on the list of dishes sold in Vietnam Schnapp Essen. Rib rice also rose this year and took 2nd place.