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During the nearly 30-year development journey, Vietnam Economic Review – VnEconomy has always focused on creativity and innovation to launch new high-quality journalistic products that best meet the needs of readers’ demand.

Interactive – is a new press product from VnEconomy that has just been released to readers from early March 2022. This product immediately made a strong impression on the readers by its novelty and uniqueness, which is also an exclusive product only available at VnEconomy.

Interactive – helps readers to easily assimilate information in an overview, at the same time, this product also differs in creativity, from topic selection, graphic scripting, graphic creation…

In contrast to traditional journalistic works (with blocks of text and images/multimedia elements that force the reader to receive them in a fixed order), interactive products allow active interaction with works from which the reader can choose. Interactive also emphasizes the reader’s experience of the work in a non-linear way and combines multimedia elements into a single entity.

Interactive products are created exclusively by VnEconomy in terms of content and design, should appear every 2 weeks/number and be displayed in 2 places: 1. Special post on the homepage and 2. Multimedia area on the homepage.

From March to now, VnEconomy has launched special interactive products, such as: B.: Economic overview in February 2203; Details of 12 north-south expressway projects in the east scheduled to begin construction in 2023; North Central and Central Coast Planning: Breakthrough with Ocean Economics; Overview of the economy of Vietnam in the first quarter of 2023; Where is Vietnam on the Regional Connectivity Hub map?

With new technology and rich investment by a team of reporters, editors, technicians, designers, etc., VnEconomy’s interactive products have attracted many people’s attention and attention after their launch, attracting readers and experts, and becoming a prominent product in the digital transformation trend of modern journalism and data journalism.

Currently, interactive products are also shared and promoted on VnEconomy’s social media channels such as Fanpage, LinkedIn and Tiktok to reach large audiences. Businesses can sponsor any interactive product with relevant content or a series of recurring interactive articles (Monthly Economy) or hire VnEconomy to produce specialized articles on demand.

Prior to the launch of Interative, Vietnam Economic Review held a launch ceremony of VnEconomy Digital Newsroom on October 12, 2022 in Hanoi and published digital publications such as Vietnam Economic Review, Vietnam Economic Times and Economic Yearbook on the central e-commerce platform published by the Press.

dr Chu Van Lam, Editor-in-Chief of Vietnam Economic Review, said that Vietnam Economic Review – VnEconomy has also contributed to efforts to promote Vietnam’s common development, as well as the business community has come a long way to create and develop a digital ecosystem , operate a digital editorial office and publish press releases on a digital platform in order to create the most favorable conditions for companies and people to access business information.

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By Martine

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