WinCommerce (the owner of the WinMart/WinMart+/WIN retail chain) and the Ministry of Agriculture and Rural Development of Nghe An Province are committed to collaborating on the research and development of training programs for farmers, cooperatives and manufacturing companies. high-tech vegetable and fruit growing techniques; Information about the standards of goods consumed in the modern retail system, as well as regulations and trends related to the production, distribution and consumption of products. The Provincial Ministry of Agriculture and Rural Development and the Subdivision of Quality Management coordinate and assist WinCommerce (WCM) in supervising and supervising the agricultural and manufacturing activities of local units to ensure the quality of goods.
This is the content of the memorandum of cooperation signed between the two sides in Vinh city on May 27 at the Forum on Networking and Consumption of Local Agricultural Products in Nghe An Region.
Representatives of the parties involved signed a memorandum of understanding.
The Nghe An Region Agricultural Products Networking and Consumption Forum is an annual trade promotion activity to find and sign potential leads in the agricultural products market. The forum was attended by Heads of the Department of Internal Market (Ministry of Industry and Trade), Heads of the Department of Quality, Processing and Market Development of Agricultural Products (Ministry of Agriculture and Rural Development), and the General Association of Agriculture and Rural Development Vietnam along with Heads of Ministries of Agriculture and Rural Development of Provinces and Cities (Hanoi, Binh Duong, Dong Nai, Thanh Hoa…), together with associations, trade promotion centers and companies, system of trade and distribution of agricultural products in Vietnam.
Representatives of the parties involved signed a memorandum of understanding.
As a modern retail system with the largest number of outlets in today’s Vietnamese consumer market, WCM participates in the forum with the aim of promoting the consumption of domestic agricultural products in general and Nghe An. in particular to promote the chain of nearly 3,500 supermarkets and WinMart/WinMart+/WIN stores across the country.
Mr. Phung Thanh Vinh, Director of the Ministry of Agriculture and Rural Development of Nghe An said, “WCM is currently operating a large domestic food and necessities retail chain covering 63 provinces and cities. This is also a member unit of Masan Group, one of the largest consumer groups in Vietnam, which can be integrated from production chain to distribution and consumption. We anticipate that this cooperation will accelerate the process of restructuring the province’s agricultural sector, develop the value chain of high-quality Nghe An agricultural products, and increase the proportion of goods consumed at retail. modern”.
Mr. Phung Thanh Vinh – Director of Ministry of Agriculture and Rural Development of Nghe An and provincial leaders visited the booth at the forum.
Under the program, in addition to the Memorandum of Understanding with the Ministry of Agriculture and Rural Development of Nghe An Province, WCM also signed a cooperation agreement with Sunshine and Wind High-tech Application Development Co., Ltd; and Bien Quynh Joint Stock Company. Accordingly, WCM and two suppliers agree on the following: supply and purchase products; Coordinating the implementation of cultivation, production and distribution processes; Research alternative solutions to product packaging based on organic standards to ensure the distribution of high-quality, safe and sustainable products.
Sunshine and Wind Hi-tech Development Application Co., Ltd. representative Mr. Phan Anh Duc shared, “We hope that cooperation with WCM will bring benefits to both parties and distribute them to consumers together. The nationwide use of standard and high-tech quality products; transparent traceability”.
In recent years, agricultural production has grown quite rapidly in Nghe An Province, with excellent Nghe An specialties such as Vinh Orange, Rice Cake, Do Luong Peanut Candy, Green Tea Leaves, and Fresh and Frozen Seafood. ,… In general, Vietnam’s agricultural products are of high quality and competitive in the international market. However, due to a lack of investment in intensive agriculture and production, the productivity of many crops is not high according to the evaluation; Agricultural products were not invested in brand development or exported in large quantities.
WinCommerce executives exchanged and spoke in the forum.
Speaking at the forum, Mr. Khuc Tien Ha, Senior Regional Director of WinMart chain, reiterated, “With the current and future growth of WCM outlet, cooperation with the region in ensuring and improving the high quality of the commodity source is the focus. “ strategic priority of the company to meet increasing consumer demand for quality and variety of products. In addition, accompanying Nghe An Province in the development of local agriculture also contributes to the development of the brand of Vietnamese agricultural products in the retail chain, thus contributing to the common goal of developing the country’s agricultural industry.
According to the cooperation agreements signed at the event, based on the experience of self-production and cultivation of WinEco brand clean vegetables according to Japanese standard procedures, WCM will provide instructions and information on the process of introducing products into the distribution system and the requirements to be covered from agricultural goods, that are consumed in retail; At the same time, the expertise in the production and cultivation of high-tech agricultural fruits and vegetables and the experience of developing agricultural product brands for local households are passed on, thus contributing to the price increase. Product value and agricultural products Nghe An in particular, Vietnam In general, it reaches far not only in Vietnam but also in the international market.